10 Views

4 Things To Consider When Designing UX For Nigerians

Having reviewed a number of web applications designed or developed by Nigerian developers, I found it expedient to write a piece on product designs. A question is often asked, “why are Nigerian products be it mobile or web applications not World Class?” I do not have all the answers but I can only say a lot of our products can do with a bit of design enhancements.

This is not to disparage the efforts being put in but achieving excellence in our product designs will set us individually and as companies, on the path to national recognition if not global but who knows.

Designing the ultimate user experience (UX) is often seen to be easy but can be frustrating if not done right. In a world that’s increasingly being populated by data natives, product design has taken on an ever increasingly important role and position in the lives of products and their users. Products should not only be functional but also packed with insane UX. Why is this so? Most technology users are now more savvy that in the past, hence the term “data natives”.

We are all data natives

data-native

“A data native is someone who expects their world to not just be digital, but to be smart and to adjust immediately to their taste and habits,” says Monica Rogati, VP of Data at Jawbone.

User interface of products whether mobile apps or web applications should be designed in ways that provide the ultimate UX to users. Users including Nigerians now want more from products. If it is not appealing or just ridiculously cumbersome they will vote with their patronage.

“The user interaction needs to be smooth, intuitive and robust because it’s being handed to people who are going to misinterpret it, click on the ‘wrong’ things, or have different expectations,” says Rogati.

So how then should you design for the Nigerian terrain?

It’s taken for granted that everything done elsewhere must be difficult in Nigeria given the infrastructure in place or rather the lack of. Having said that, the key issue you need to consider is internet or ‘data’ as it is commonly known.

Think of the users

obasanjo-ipad

What are the demographics of your potential user base? Are they tech savvy? If not, you may have to review the design to ensure no potential user is left behind. We all can attest to the frustration we experience when we find a product too difficult to navigate.

Think of your brand

Do you plan to make your product easily recognisable? Then you may want to think about the proposed colours, the logo design and the look and feel of the interface. At PrognoStore, we used the tri-colour approach given the nature of the product; a 3-in-1 tool.

Think about response time

How quickly can an action or event be processed? How quickly can a page load up? If it takes too long, you lose the user if he/she is a potential user. They will drop off and never convert. No one has the time to wait for pages to load anymore. We are not in the 90s or even noughties. Think of optimisation!

Think of data

This follows up from Number 3 above. If the pages are not optimised and they contain a lot of images, your product will consume a lot of data. It is a no-brainer that internet is an expensive commodity in Nigeria.

Product designs should not be limited to the functional aspects of the product but it should encompass every aspect including the visible aspect, what users can see; the interface. Our life would have been easier if users see the amount of work that is done at the back end but lo and behold they don’t so we need to provide what will make them use the product with easy and will cherish the experience they derive from it. Remember the user holds the power because the user is king!

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

Latest Posts

Jeremiah Gyang Makes Comeback At Buckwyld ‘n’ Breathless Concert
Entertainment
30 views
Entertainment
30 views

Jeremiah Gyang Makes Comeback At Buckwyld ‘n’ Breathless Concert

PH - October 23, 2017

Nigerian singer Jeremiah Gyang reminded his fans why they fell in love with him during his mainstream comeback at the Buckwyld ‘n’ Breathless concert on Sunday night. Gyang gave…

Mr 2kay ‘Robbed At Gunpoint’ In Hotel Room
Entertainment
43 views
Entertainment
43 views

Mr 2kay ‘Robbed At Gunpoint’ In Hotel Room

PH - October 23, 2017

Singer Mr 2kay was robbed at gunpoint in his hotel room after the Buckwyld n Breathless concert on Sunday, October 22. The alleged robbery took place at…

Asa Talks Losing Virginity At 28 In Revealing Chat With Funmi Iyanda
Entertainment
27 views
Entertainment
27 views

Asa Talks Losing Virginity At 28 In Revealing Chat With Funmi Iyanda

PH - October 23, 2017

In this revealing, newly released 2015 Interview, Nigerian singer Asa sat with Funmi Iyanda to discuss her album “Bed Of Stones“. They also talked about the singer’s personal journey as a…

Popular Actress, Toyin Abraham Aimakhu’s Father Is Dead
Entertainment
47 views
Entertainment
47 views

Popular Actress, Toyin Abraham Aimakhu’s Father Is Dead

MT - October 23, 2017

Nollywood actress, Toyin Aimakhu reportedly lost her dad today. This was revealed by her sister, Fatimah Ogunsanya who wrote on Facebook; “It saddens me to the core…

PHOTOS: Dangote, Otedola, Ebuka And Wife Attend Ifeoma Williams’ Michael Jackson Themed 40th Birthday Party
Entertainment
67 views
Entertainment
67 views

PHOTOS: Dangote, Otedola, Ebuka And Wife Attend Ifeoma Williams’ Michael Jackson Themed 40th Birthday Party

MT - October 23, 2017

Former beauty Queen, Ifeoma Williams, who turned a year older recently held her 40th birthday party yesterday which billionaire businessmen Aliko Dangote, Femi Otedola and some Nigerian…

Why Crude Oil Prices May Rise Above $60 Per Barrel
Business
45 views
Business
45 views

Why Crude Oil Prices May Rise Above $60 Per Barrel

PH - October 23, 2017

Oil prices rose on Monday over supply concerns in the Middle-east as the U.S. market showed further signs of tightening while demand in Asia keeps rising. Brent…

Jim Iyke Bares It All On His Relationship With Nadia – ‘I Never Dated Nadia Buhari’
Entertainment
62 views
Entertainment
62 views

Jim Iyke Bares It All On His Relationship With Nadia – ‘I Never Dated Nadia Buhari’

MT - October 23, 2017

Nollywood actor, Jim Iyke who in an interview with Punch revealed that the romance report between him and Ghanaian actress, Nadia Buhari, was never true. According to…

Tecno Unveils New Phantom Smartphone Yesterday In Dubai
Technology
40 views
Technology
40 views

Tecno Unveils New Phantom Smartphone Yesterday In Dubai

MT - October 23, 2017

Tecno Mobile, dropped the hint on social media about its next flagship device. After launching series of the low-end devices like Spark K7, WX3, and others, the…

Check Out What The FG Is Saying About Nnamdi Kanu’s Whereabout – ‘He’s In Abaribe’s Custody’
Politics
61 views
Politics
61 views

Check Out What The FG Is Saying About Nnamdi Kanu’s Whereabout – ‘He’s In Abaribe’s Custody’

MT - October 23, 2017

The Federal Government has replied to Senator Enyinnaya Abaribe’s application seeking to withdraw as one of the sureties for the leader of the proscribed Indigenous People of…

Colourful Photos From Wedding Of An ‘Oyinbo Man’ And His Beautiful Bride From Imo State (Photos)
Romance and Love
77 views
Romance and Love
77 views

Colourful Photos From Wedding Of An ‘Oyinbo Man’ And His Beautiful Bride From Imo State (Photos)

MT - October 23, 2017

The excited Oyinbo man drinking wine from a cup given by the wife A Nigerian lady identified as Jennifer Asinugo has tied the knot in style with…

This Is What Rochas Said About Nnamdi Kanu After Declaring Support For Buhari In 2019
Politics
39 views
Politics
39 views

This Is What Rochas Said About Nnamdi Kanu After Declaring Support For Buhari In 2019

MT - October 23, 2017

The Governor of Imo state, Rochas Okorocha has described the leader of the Indigenous People of Biafra (IPOB), Nnamdi Kanu as a mad man, according to a report…

Why FIFA Moved To Change Nationality Rules
Sports
62 views
Sports
62 views

Why FIFA Moved To Change Nationality Rules

MT - October 23, 2017

FIFA is considering changing the rules that govern a player’s eligibility to represent a national team, BBC Sport reports. At present, players who have played a competitive…

How Buhari Doused Tension Between Nigeria And Turkey
Politics
41 views
Politics
41 views

How Buhari Doused Tension Between Nigeria And Turkey

PH - October 23, 2017

President Muhammadu Buhari employed diplomacy to douse the tension that the issue of the Fethullah Movement would have created between Nigeria and Turkey, Minister of Foreign Affairs,…

Why We Reinstated Wanted Ex-Pension Chief Maina – FG
Politics
76 views
Politics
76 views

Why We Reinstated Wanted Ex-Pension Chief Maina – FG

PH - October 23, 2017

Nigeria’s Minister of Interior, Abdulrahman Dambazau, has reacted to an exclusive PREMIUM TIMES story on how the federal government reinstated a sacked civil servant despite a pending…

Idongesit Umoh: Nigerian Enterpreneur Shares How She Lost N2.1m Through Online Banking
Business
102 views
Business
102 views

Idongesit Umoh: Nigerian Enterpreneur Shares How She Lost N2.1m Through Online Banking

PH - October 22, 2017

Nigerian entrepreneur and YALI fellow Idongesit Umoh today shared details of how her bank account got debited of N2.1m through some suspicious action on her online banking app. She…

Omawumi, Akpororo Announced As Judges Of New Reality Show
Entertainment
62 views
Entertainment
62 views

Omawumi, Akpororo Announced As Judges Of New Reality Show

PH - October 22, 2017

Last Resort entertainment working in partnership with Global Resources Limited, have announced the launch of Nigerian Icon, a first of its kind in talent scouting and entertainment…

Abia State Announces N10m Grant For Film Production In The State
Entertainment
40 views
Entertainment
40 views

Abia State Announces N10m Grant For Film Production In The State

PH - October 22, 2017

Abia State government has expressed its enthusiasm for the ZUMA Film Festival that is set to take place between the 1st to 5th of December, 2017 in…

Buhari Holds Bilateral Meetings With Guinea President, Pakistan Minister
Politics
59 views
Politics
59 views

Buhari Holds Bilateral Meetings With Guinea President, Pakistan Minister

PH - October 22, 2017

President Muhammadu Buhari held bilateral meetings with President Alpha Conde of Guinea and Prime Minister Shahid Khaqan Abbasi of Pakistan in Turkey on Saturday. See photos:

Loading...