232 Views

5 Lessons Iyanya’s Turn To Mavin Ought To Teach Nigerian Artistes

Iyanya stunned everybody when on his birthday October 31, 2016, he reported on his page that he had marked to the Supreme Mavin Dynasty, record name of Don Jazzy, Tiwa Savage, Korede Bello, Reekado Banks, D’ija, Dr SId, and D’prince.

Numerous did not see this coming as Iyanya was reputed to have begun his own name some time back, and is even accepted to be prime supporter of the Made Men Music Group (Tekno, Tonye, Selebobo).

Newsflash, he did it, and it is around one of the most intelligent move any Nigerian performer can make in this seasons of online networking inner self and superfluous pride.

Below are five lessons Nigerian Musicians should learn from his move.

  1. Pride cannot help your career: Everyone expected Iyanya to float his own label in the event of his exit from Made Men Music Group, but as it is, like the tweet of Don Jazzy said, not every artistemust own his own label. No one knows the issues or whatever that drove Iyanya to sign his label, but better than letting his pride overshadow his common sense such that he would float a (maybe mediocre label), he signed under the Mavin label, and has opened doors opportunities and one of the strongest artiste management in the country.
  2. Money is not a guarantee for success in the music industry: Neither is having a great record label, but taking into consideration the magic Mavins has done to most of its artistes, Korede Bello,Díja, Reekado Banks, Tiwa Savage, Dr Sid, one cannot but applaud their strategies and rest easy in the knowledge that their management, combined with Iyanya’s obvious talent would be no less productive. Iyanya might have possessed the funds to start his own label but his knowledge of the importance of proper management most likely made him take the deal with Don Jazzy.
  3. Change is constant in the music industry: Even family have been known to split when it came to the issue of business, same goes for the music industry. When it was time to leave, Iyanya did not adamantly refuse and stick with TripleMG (with Tekno’s rise seemingly unstoppable) but decided to flow with the tide, berthing on new shores. Inability to change or stagnation is one of the quickest ways to kill an entertainment career and Iyanya is obviously not ready to let his die anytime soon. Asides that, friendships would end at some point when it is no longer beneficial.
  4. It is never too late to start afresh: With his music receiving less and less of attention, Iyanya most likely was at a point when he needed a new flavour to his craft. This he might not have been able to do at Made Men Music, but most likely will with the Mavins. Hopefully, this move would revive Iyanya’s music and breathe a new fresh air to his music and sound. Afterall, you can’t afford to fall short with Tiwa Savage, Reekado Banks and Korede Bello hot on your tails. Or can he?
  5. Strategy is key to winning: In a perfectly timed move to coincide with his birthday, Iyanya unveiled his new deal with the Mavins, causing a bigger bang, creating more buzz than either would have made alone. This was a well-calculated move which would create more buzz for the singer, drawing more positivity to his new deal as fans seem more optimistic about it in the spirit of celebrating his birthday.
ALSO READ  For The First Time Ever! E! News Will Feature a Nigerian Artist And It’s D’Banj!!

This day would go down as one to remember in the Iyanya’s career as October 31, 2016, would be remembered as the day he both celebrated his birthday and took wing under the Mavin dynasty.

A wise man once said, “In life, there are no coincidences.

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

Latest Posts

#BBNaija: Why Cee-C Is Bbetter Than President Buhari – Reno Omokri
Entertainment
63 views
Entertainment
63 views

#BBNaija: Why Cee-C Is Bbetter Than President Buhari – Reno Omokri

PH - April 21, 2018

Former aide to Ex-President, Goodluck Jonathan, Reno Omokri,in his latest shade on President Buhari has mentioned that a housemate on the Big Brother Naija 2018 reality TV…

Why I Didn’t Do Well At Chelsea – Liverpool Star, Mohamed Salah
Sports
104 views
Sports
104 views

Why I Didn’t Do Well At Chelsea – Liverpool Star, Mohamed Salah

MT - April 20, 2018

While speaking in an exclusive interview ahead of Liverpool’s clash at West Brom on Saturday, on Sky Sports Premier League, Mohammed Salah admitted that he is focusing on…

“Why Soldiers Burnt Houses In Benue State” – Army Spokesperson
Shocking
107 views
Shocking
107 views

“Why Soldiers Burnt Houses In Benue State” – Army Spokesperson

MT - April 20, 2018

The Nigerian army has taken responsibility for the attack, which resulted in burning down of houses in a Benue community on Thursday. The Army said the attack…

Meet Vivian Chiologi, John Shittu’s Wife Who Got Married At 50, Gave Birth At 51
Best of Nigeria
126 views
Best of Nigeria
126 views

Meet Vivian Chiologi, John Shittu’s Wife Who Got Married At 50, Gave Birth At 51

MT - April 20, 2018

My darling Viv, today I celebrate you and I thank God for your life and strength. What a testimony your life has become. You met and fell…

Lazy Youths: Why Buhari Should Apologize And Be Forgiven – Shehu Sani
Politics
91 views
Politics
91 views

Lazy Youths: Why Buhari Should Apologize And Be Forgiven – Shehu Sani

MT - April 20, 2018

SHEHU Sani, Senator representing Kaduna Central, has urged President Muhammadu Buhari to apologize over his remarks about Nigerian Youths. While answering a question at the Commonwealth Business…

19-Year-Old Udeh Precious Wins 2018 Sisi Oge Cultural Pageant (Photos)
Best of Nigeria
96 views
Best of Nigeria
96 views

19-Year-Old Udeh Precious Wins 2018 Sisi Oge Cultural Pageant (Photos)

MT - April 20, 2018

19 year old Miss Udeh Precious has emerge winner of the 2018 Sisi Oge Cultural Pageant. The actress and model beat 19 other contestants in the competition…

Nigeria Uninterruptible Power Supply To Reach 4.7% In 2024
Business
82 views
Business
82 views

Nigeria Uninterruptible Power Supply To Reach 4.7% In 2024

PH - April 20, 2018

Nigeria Vision 20:2020 is set to be a major development plan for the country to accelerate growth of commercial and industrial sectors over the coming years. Further,…

Nigeria’s Brent Crude Hits $73.79 per Barrel
Business
88 views
Business
88 views

Nigeria’s Brent Crude Hits $73.79 per Barrel

PH - April 20, 2018

An improvement in Nigeria’s oil earnings is on course as prices held firm on Friday near three-year highs reached earlier this week as ongoing Organisation of Petroleum…

Debbie Rise’s Sister Tee-Rise Releases Gospel single “First Loved Me”
Entertainment
91 views
Entertainment
91 views

Debbie Rise’s Sister Tee-Rise Releases Gospel single “First Loved Me”

PH - April 20, 2018

Temilolu Olurishe also known as Tee-Rise is a young lady with a desire to express her worship to God in her songs while she helps others enjoy…

WATCH: Chimamanda Adichie Talks #MeToo, Feminism and Gay Rights on CNN
Best of Nigeria
91 views
Best of Nigeria
91 views

WATCH: Chimamanda Adichie Talks #MeToo, Feminism and Gay Rights on CNN

PH - April 20, 2018

Chimamanda Ngozi Adichie was on CNN to discuss the #MeToo movement, feminism, and rights of LGBT people with Christiane Amanpour. The writer who revealed earlier this week…

19-Year-Old Udeh Precious emerges Winner of the 2018 Sisi Oge Cultural Pageant
Art, History and Culture
89 views
Art, History and Culture
89 views

19-Year-Old Udeh Precious emerges Winner of the 2018 Sisi Oge Cultural Pageant

PH - April 20, 2018

The 19-year-old model, actress and show host, Udeh Precious, beat stiff competition from 19 other contestants to emerge winner of the 2018 Sisi Oge Cultural Pageant. Precious,…

BBNaija: Tobi Bakre Is Not A Lazy Nigerian Youth; Check Out His 5 Professions..
Best of Nigeria
94 views
Best of Nigeria
94 views

BBNaija: Tobi Bakre Is Not A Lazy Nigerian Youth; Check Out His 5 Professions..

MT - April 20, 2018

Shared Via IG With Caption .. Nigerians are one of the most resourceful and hardworking people in the world. From generation to generation, this has remained true.…

Veteran Actress, Ireti Doyle Shares How She Almost Lost A Job “For Being The Wrong Skin Colour”
Entertainment
85 views
Entertainment
85 views

Veteran Actress, Ireti Doyle Shares How She Almost Lost A Job “For Being The Wrong Skin Colour”

PH - April 20, 2018

Veteran actress Ireti Doyle, in a post on her Instagram page, is speaking about colorism. In her post, she details how she almost lost a major gig…

1771 Cases of Domestic Violence, 138 Against Men, Recorded in 10 Months in Lagos
Shocking
80 views
Shocking
80 views

1771 Cases of Domestic Violence, 138 Against Men, Recorded in 10 Months in Lagos

PH - April 20, 2018

The Lagos State Domestic Violence & Sexual Violence Response Team (DVSRT) recorded 138 cases against men between May 2017 and March 2018. This was revealed by the…

5 Women-Owned Tech Spaces that VP Osinbajo Could Have Visited During #VPTourOfTech – Mary Olushoga
Business
80 views
Business
80 views

5 Women-Owned Tech Spaces that VP Osinbajo Could Have Visited During #VPTourOfTech – Mary Olushoga

PH - April 20, 2018

Why are women innovators largely ignored in Nigeria’s male-dominated technology spaces? Why didn’t Vice President Osinbajo visit any women-owned spaces during the highly popular and attention-grabbing #VPTourofTech?…

#ReadyToBeatMalaria: Chimamanda Adichie Joins Bill Gates, Prince Charles at Malaria Summit in London
Food and Health
91 views
Food and Health
91 views

#ReadyToBeatMalaria: Chimamanda Adichie Joins Bill Gates, Prince Charles at Malaria Summit in London

PH - April 20, 2018

Nigerian writer Chimamanda Ngozi Adichie gave a speech at the Malaria Summit on Wednesday, 18th of April,in London, England. The Malaria Summit was held to urge Commonwealth…

Mace Theft: How Ike Ekweremadu Redeemed Lawmakers’ Image
Politics
128 views
Politics
128 views

Mace Theft: How Ike Ekweremadu Redeemed Lawmakers’ Image

PH - April 20, 2018

A member of House of Representatives, Rep. Joseph Akinlaja (Ondo-PDP), has said Deputy President of the Senate, Mr Ike Ekweremadu’s wisdom saved Nigeria a greater embarrassment on…

Why Federal Government Wants Rail Line Between Nigeria And Niger – Amaechi
Business
102 views
Business
102 views

Why Federal Government Wants Rail Line Between Nigeria And Niger – Amaechi

PH - April 20, 2018

The Minister of Transportation, Rotimi Amaechi, has explained that the rail line from Kano in Nigeria to Maradi in Niger Republic was mainly to encourage business owners…

Loading...