47 Views

5 Startup Lessons To Learn From The ‘Win Like Buhari Factor’

Nigerian president-elect Muhammadu Buhari.

(CNN)March 28 was a historic date in Nigeria’s history as it marked the first time the opposition defeated the ruling party in democratic elections in Africa’s most populous country and biggest economy.

Muhammadu Buhari, a former military leader who had ruled Nigeria for a 20-month period in the early 1980s, campaigned as a born-again democrat and saw the tide of public opinion turn in his favor.

Here, CNN’s African Start-Up examines Buhari’s campaign strategy and reveals the key business lessons entrepreneurs can adapt for startup success.

If at first you don’t succeed… keep going

This wasn’t the first time Buhari had run for the highest political office in Nigeria — in fact, it was his fourth attempt. He could have quit on several occasions, but didn’t, and his persistence was rewarded at last month’s polls.

Buhari’s endurance and perseverance in the face of setbacks is a key lesson young entrepreneurs can take heed of, says Femi Longe, co-founder and programs director at CcHub, a tech innovation space in Lagos.

“The reality is that starting a business is everyday slog,” explains Longe, who is an expert in social entrepreneurship. “A huge chunk of startups is just surviving to see the next day. You don’t know when the big break will come.”

Learn from mistakes and don’t be afraid to re-brand

Another area for entrepreneurs to take into consideration is Buhari’s readiness to learn from the previous unsuccessful bids and make changes to the way he communicated his message.

“He was willing to smile a bit more, was willing to dress in the outfits of the different tribes, he was willing this time to actually campaign extensively across the country to change the image that people had of him,” says Longe. “There was a lot of work to make him more presentable.”

Similarly, startups need to be flexible and be able to adapt their campaigns to meed the needs of their target markets. Longe explains: “At the end of the day it’s about your customers, it’s about your users. And you need to think about how does my business appeal to each of their individual needs and concerns while not losing my core essence.”

CNN’s African Start-up has compiled a list of 5 lessons start-ups can learn from Muhammadu Buhari’s recent victory at the polls.

The Lessons include;

  • If at first you don’t succeed… keep going
  • Learn from mistakes and don’t be afraid to re-brand
  • Focus on setting the right agenda
  • Find the right team
  • Embrace social media and use it properly

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

Latest Posts

How Ex-PDP chairman’s Son Muhammed Bello Was Stabbed To Death By Wife
Shocking
586 views
Shocking
586 views

How Ex-PDP chairman’s Son Muhammed Bello Was Stabbed To Death By Wife

PH - November 20, 2017

Habib Gaiam, a family friend to the son of former PDP chairman, Haliru Bello, has revealed what Bilyamin Muhammed Bello told him before he was stabbeed to…

Nigerian Who Helped Diezani Buy Properties In London ‘Revealed’
Politics
924 views
Politics
924 views

Nigerian Who Helped Diezani Buy Properties In London ‘Revealed’

PH - November 20, 2017

A London estate agent who appeared on the BBC’s Homes under the Hammer has been named in an investigation into alleged corruption by a former Nigerian oil…

Meet The Die-hard Fan Of Davido Who Recreated Virtually All Of His Photos (PHOTOS)
Entertainment
715 views
Entertainment
715 views

Meet The Die-hard Fan Of Davido Who Recreated Virtually All Of His Photos (PHOTOS)

MT - November 20, 2017

This die-hard fan of Nigerian singer, Davido, proved himself to be his number 1 fanatic as he recreated most of his photos on social media. Its funny…

Nigeria’s Economy Records Positive Growth of 1.4% in GDP in Q3
Business
160 views
Business
160 views

Nigeria’s Economy Records Positive Growth of 1.4% in GDP in Q3

PH - November 20, 2017

Nigeria’s economy continued its recovery from recession, rising 1.4 percent in the third quarter of this year on increased oil production, official data showed Monday. The National…

7 Reasons Technology Cannot Fix Nigeria
Technology
144 views
Technology
144 views

7 Reasons Technology Cannot Fix Nigeria

PH - November 20, 2017

The list below is from a must-read article written by Frank Owusu for BBN Times: Why Technology Cannot Fix Nigeria (Part 1). There is a link to the…

Ekwueme`s Death, Big Loss To The Nation – Nigerians in Dispora
Best of Nigeria
179 views
Best of Nigeria
179 views

Ekwueme`s Death, Big Loss To The Nation – Nigerians in Dispora

PH - November 20, 2017

The Nigerian community in South Africa says the passing away of Dr. Alex Ekwueme, former Vice President, is a big loss to the nation. Ekwueme died in…

How Jonathan Averted Blood-spilling in 2015 – Atiku
Politics
440 views
Politics
440 views

How Jonathan Averted Blood-spilling in 2015 – Atiku

PH - November 20, 2017

Former vice president, Atiku Abubakar, has described former President Goodluck Jonathan, as a patriotic man who saved the lives of Nigerians during the 2015 elections. He said…

REVEALED: Jonathan’s Wife called Adoke ‘Useless Man’ For Not Disqualifying Buhari in 2015
Politics
181 views
Politics
181 views

REVEALED: Jonathan’s Wife called Adoke ‘Useless Man’ For Not Disqualifying Buhari in 2015

PH - November 20, 2017

Snippets of what transpired after the defeat of President Goodluck Jonathan in the March 28, 2015 presidential election are now coming to the open, with his wife…

N-Power: How To Check Pre-selection Status
Job & Career
149 views
Job & Career
149 views

N-Power: How To Check Pre-selection Status

PH - November 20, 2017

N-Power, ​the ​Federal Government empowerment scheme, on Monday explained how applicants can check their pre-selection status. The information was contained in a statement on its official Twitter…

Late Alex Ekwueme Believed In The Unity Of Nigeria – South-East Governors
Politics
219 views
Politics
219 views

Late Alex Ekwueme Believed In The Unity Of Nigeria – South-East Governors

PH - November 20, 2017

The South-East Governors’ forum on Monday, joined millions of Nigerians to mourn the death of former Nigeria’s Vice-President, Dr Alex Ekwueme. Governor David Umahi of Ebonyi and…

Actress Regina Daniels Caught On Camera Crying After Injection (Video)
Entertainment
460 views
Entertainment
460 views

Actress Regina Daniels Caught On Camera Crying After Injection (Video)

MT - November 20, 2017

Before now, we never knew that Nollywood actress, Regina Daniels had aichmophobia (morbid fear of sharp things), and she displayed that after taken to the hospital for…

VIDEO: Why Nigerians Won’t Stop Calling Me A Fraudster – Dammy Krane
Entertainment
56 views
Entertainment
56 views

VIDEO: Why Nigerians Won’t Stop Calling Me A Fraudster – Dammy Krane

MT - November 20, 2017

Singer, Dammy Krane has revealed his disappointment at Nigerians for stigmatizing and treating him as a fraudster even after the US justice system has vindicated him.  …

Anambra Defeat: How Makarfi Brought Ill-luck To PDP – Kashamu
Politics
456 views
Politics
456 views

Anambra Defeat: How Makarfi Brought Ill-luck To PDP – Kashamu

MT - November 20, 2017

The senator representing Ogun East Senatorial District in the National Assembly, Buruji Kashamu, has described the tenure of the Chairman of the National Caretaker Committee, Senator Ahmed…

Drama As Wizkid Reportedly Welcomes Third Child With His Manager [Photo]
Entertainment
1209 views
Entertainment
1209 views

Drama As Wizkid Reportedly Welcomes Third Child With His Manager [Photo]

MT - November 20, 2017

Father of 2 and Nigerian singer, Wizkid, reportedly welcomed another baby boy with his manager Jada Pollock, according to industry rumours.   According to sources, Wizkid and…

108million Nigerians Lack Toilet Facilities – United Nations
Food and Health
201 views
Food and Health
201 views

108million Nigerians Lack Toilet Facilities – United Nations

MT - November 20, 2017

Despite huge technological, scientific and industrial advances, an estimated 108 million Nigerians still lack access to toilets, the United Nations stated yesterday on this year’s World Toilet…

Daddy Freeze: “Pastor Said I Will Die In 24 Months Over Tithe, Free The Sheeple”
Entertainment
1018 views
Entertainment
1018 views

Daddy Freeze: “Pastor Said I Will Die In 24 Months Over Tithe, Free The Sheeple”

MT - November 20, 2017

Popular OAP Daddyfreeze has cried out after popular pastor whom he claimed that he attended his church for over 11years and contributed to the building of his…

Super Eagles Player Leon Balogun Breaks His Hand, Undergoes Surgery
Sports
219 views
Sports
219 views

Super Eagles Player Leon Balogun Breaks His Hand, Undergoes Surgery

MT - November 20, 2017

Leon Balogun, Nigerian Super Eagles powerful defender has returned to the treatment room days after helping the Super Eagles beat South American giants Argentina 4-2 in Krasnodar…

Entertainment
239 views

Nigerians Dig Up Banky W’s 2016 Posts Where He Promised To Do Lowkey Marriage, After His Elaborated 2017 Wedding

MT - November 20, 2017

Nigerians have come for singer, Banky W who had a multi-million naira traditional wedding yesterday after digging up a 2016 Snapchat post where he vowed not to…

Loading...