This partnership will help the club get closer to its fans in Nigeria where they have a huge following. Star Lager Beer will be able to directly engage with these millions of supporters through the club’s digital platforms and in-person by offering access to coaching clinics taking place once a season in Nigeria.
Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “We are delighted to be partnering with Star Lager Beer, one of Nigeria’s most iconic brands. Arsenal has a huge fan base in Nigeria and this partnership really underlines our commitment to these loyal supporters. We look forward to developing a number of exciting initiatives together for both Arsenal and football fans across Nigeria.”
Marketing Director, Nigerian Breweries, Franco Maria- Maggi, said: “We are very happy and proud to make this announcement. Arsenal belong to a unique circle of premium football clubs and are probably the most exciting in terms of the quality of football they play; so this partnership is a perfect fit. Star Lager Beer is all about premium quality and fun and this partnership is all about adding more excitement to the lives of our consumers and football lovers across the country.