81 Views

How A Nigerian Woman Built A Successful Fashion House Online

Fashpa-Collections-620x350

When Honey Ogundeyi founded Fashpa her mind was set out to create Nigeria’s leading online fashion retailer–and she did just that.

Ogundeyi didn’t know exactly what she was doing. Even after working for a decade as the top online marketer for several renowned tech giants, she still had doubts if she could be successful on her own.

Previously, she had worked as the Industry Manager at Google Nigeria, where she handled the commercial portfolio, strategy development, and online advertising execution.  She also worked at communications tech giant Ericsson and at consulting multinational management consulting McKinsey & Company in Brussels and Johannesburg.

Today Ogundeyi, who graduated from the University of Birmingham in England, is a major player in Nigeria’s Internet and eCommerce Industry, with her brain child Fashpa offering an extensive array of international and local clothing brands as well as its own brands.

AFKInsider: What made you start the company?

Ogundeyis: I started Fashpa.com out of a frustration of having limited access to fashion in Nigeria. Africans have the same modern sophisticated fashion tastes and love for fashion when compared to consumers elsewhere in the world. The only difference between us and a consumer in London is that it is still difficult for us in Africa to access our favorite fashion brands. For example, in Nigeria, it can be hard due to traffic or location to get access to a Nigerian designer’s retail outlet. We saw this as a clear opportunity to leverage on technology and create a leading fashion online platform giving consumers  access to the best fashion and lifestyle brands whether international or local, the latest trends and at good prices with the added value of providing convenience by delivering this goods to them. The response has been amazing and in a short amount of time we have taken a leadership position as Number 1 Fashion Online Retailer in Nigeria.

AFKInsider: What does Fashpa mean?

Ogundeyis:  Fashpa is a colloquial term in Nigeria which means Fashion Parade. When I was thinking of a name for the site, I wanted a name that was both related to fashion and Nigeria and Fashpa was both.

AFKInsider: What challenges did you have when you started?

Ogundeyis: The first challenge was perhaps myself, trusting that this was the right thing to pursue and the right time. Once I overcame that, access to finance, building a team and general infrastructure problems that come with trying to build a venture in Africa.

AFKInsider: How do you get the goods you sell?

Ogundeyis: We get our goods from a variety of sources. Our buying team is mostly on the lookout for brands that are both trendy and are at a  great price point. We stock international, local and Pan African brands. We also produce and design our own collection called Fashpa Collection.

ALSO READ  Nigerian Scientist, Philip Emeagwali, Named Among Top 10 Most Intelligent People In The World

AFKInsider: How has Fashpa grown over the years?

Ogundeyis: We are one of Nigeria’s fastest growing fashion retailers and the leading online fashion online retailer. Our growth rates are triple digits growth and we are pretty excited about the growth we are experiencing. There is still such a large market potential that we intend to continue to tap.

AFKInsider: Where are most of your customers from?

Ogundeyis: Our customers mostly do the marketing for us. Most of our customers find out about us from word of mouth and from the active community we have built on social media organically. For example on Instagram we have the largest followership of all Nigerian online retailers and its a great testament of our products and our exemplary customer service and brands that are customers are happy and eager to refer us. We have done a great job in converting likes to sales and built a really strong community of Fashpa lovers who love the brand. We have found that the online Fashpa community brings in new customers and encourages repeat purchases proving that it is a powerful tool for business success and a key differentiator for us.

AFKInsider: What do you want to achieve this year?

Ogundeyis: This year is all about growth.  We want to continue to build on the success and exceptional growth from last year. This year we plan to have a wider assortment of brands and categories and to build out our technology to provide an exceptional platform for emerging African brands to grow and distribute their products.

AFKInsider: What your plan for the long term?

Ogundeyis: The vision is to see  Fashpa.com as the leading destination for Fashion in Africa. Ultimately a lot of what we are building out today does not not exist and so a huge ambition is leaving behind this legacy of a first class retail business in Africa built by Africans. Success for us, would mean that we would have changed the way African consumers access fashion and be a key contributor in the growth of the African fashion and tech Industries.

AFKInsider: Is Nigeria supportive of entrepreneurs?

Ogundeyis: Nigeria is the land of entrepreneurs even though it is not the most enabling business environment. However there are so many opportunities and areas to have impact here that I wouldn’t choose another place to start my business.

Source: diasporaconnex.com

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

Latest Posts

President Buhari Congratulates Obasanjo For Bagging PhD
Politics
51 views
Politics
51 views

President Buhari Congratulates Obasanjo For Bagging PhD

MT - January 21, 2018

President Muhammadu Buhari has congratulated former President Chief Olusegun Obasanjo for bagging a doctorate degree at the National Open University(NOUN).Buhari, who was the visitor at 7th Convocation…

Why My Daughter Donated Money To Kemi Olunloyo’s Medical Fund – Comedian, Seyi Law  
Entertainment
52 views
Entertainment
52 views

Why My Daughter Donated Money To Kemi Olunloyo’s Medical Fund – Comedian, Seyi Law  

MT - January 21, 2018

Comedian Law and his daughter, Tiwa Comtroversial journalist and daughter of former Oyo state governor, Kemi Olunloyo, was released from the Port Harcourt Maximum Prison, few days…

How I Fainted After Being Robbed By Okada Man In Lagos; Lady Narrates. [Photos]
Shocking
142 views
Shocking
142 views

How I Fainted After Being Robbed By Okada Man In Lagos; Lady Narrates. [Photos]

MT - January 20, 2018

A lady identified as Amarachi Azubuike, has recounted her horrific ordeal at the hands of a motorcyclist a.k.a Okada man who robbed her and threatened to rape…

Singer Simi Plays Chief Bridesmaid Role As Her Mum Remarries
Entertainment
137 views
Entertainment
137 views

Singer Simi Plays Chief Bridesmaid Role As Her Mum Remarries

MT - January 20, 2018

Early this year, there was a viral report that Ms. Jedidiah Ogunleye 'Love don't care' crooner,  Simi's mum will be getting married this January. Ms. Jedidiah Ogunleye and her…

Davido Buys iPhone For Friends To Celebrate The Release Of Umarudeen Kayode
Entertainment
128 views
Entertainment
128 views

Davido Buys iPhone For Friends To Celebrate The Release Of Umarudeen Kayode

MT - January 20, 2018

Dmw Boss Davido puts smile on alot of his crew member and friends Face by even going far to get them an iphone X just to celebrate…

Anti-open Grazing: Why APC Governors Are Begging Ortom To Reverse The Law
Politics
146 views
Politics
146 views

Anti-open Grazing: Why APC Governors Are Begging Ortom To Reverse The Law

MT - January 20, 2018

Governor Samuel Ortom of Benue State is under intense pressure to prevail on the state assembly to repeal the antigrazing law, which had become a sore point…

What Could President Buhari Have Told This APC Chieftain That Got Him This Way? (Photo)
Politics
129 views
Politics
129 views

What Could President Buhari Have Told This APC Chieftain That Got Him This Way? (Photo)

MT - January 20, 2018

President Muhammadu Buhari had this man laughing during the dinner hosted for APC Party Chieftains in State House yesterday.

Photos Of American-Nigerian Rapper, Jidenna Smoking Heavily
Entertainment
108 views
Entertainment
108 views

Photos Of American-Nigerian Rapper, Jidenna Smoking Heavily

MT - January 20, 2018

Caption This Adorable photo of Jidenna smoking Heavily Any caption?

Yewande Adekoya Celebrates Her 35th Birthday With Makeup Photos
Entertainment
95 views
Entertainment
95 views

Yewande Adekoya Celebrates Her 35th Birthday With Makeup Photos

MT - January 20, 2018

Actress Yewande Adekoya Stuns In New Makeup photos As She Celebrates 35yrs birthday Today. Yewande Adekoya (born 20 January 1983), is a Nigerian actress, filmmaker, director and…

Why Your Smartphone Can Make Emergency Calls Without A SIM Card
Technology
89 views
Technology
89 views

Why Your Smartphone Can Make Emergency Calls Without A SIM Card

MT - January 20, 2018

If you're an active mobile phone user, you will notice that your phone can actually make emergency calls without any SIM. I know you must be wondering…

PHOTOS: Inside Jubilee Syringe Manufacturing Factory In Onna, Akwa Ibom
Best of Nigeria
84 views
Best of Nigeria
84 views

PHOTOS: Inside Jubilee Syringe Manufacturing Factory In Onna, Akwa Ibom

MT - January 20, 2018

Today the Honourable Commissioner for Information and Strategy Mr. Charles Udoh led print, online and broadcast media professionals to see some of the achievements recorded in the…

World: Cristiano Ronaldo’s Girlfriend Enjoys Playtime With The Twins And Newborn Baby
Sports
97 views
Sports
97 views

World: Cristiano Ronaldo’s Girlfriend Enjoys Playtime With The Twins And Newborn Baby

MT - January 20, 2018

Cristiano Ronaldo’s girlfriend Georgina Rodriguez has shared a sweet snap of herself with twins Maria and Mateo and newborn daughter Alana Martina. Despite having her hands full…

I Spoke To Arsene Wenger About Iwobi’s Punishment After Misconduct- Super Eagles Coach
Sports
83 views
Sports
83 views

I Spoke To Arsene Wenger About Iwobi’s Punishment After Misconduct- Super Eagles Coach

MT - January 20, 2018

Super Eagles coach, Gernot Rohr, has revealed that he reached out to Arsenal boss Arsene Wenger over Alex Iwobi’s disciplinary issues earlier this month. Iwobi attended a…

My Experience At Port Harcourt Maximum Prison – Kemi Olunloyo
Entertainment
110 views
Entertainment
110 views

My Experience At Port Harcourt Maximum Prison – Kemi Olunloyo

MT - January 20, 2018

No one ever prays to go to prison; however, for the popular blogger, Kemi Olunloyo, 2017 is a year that she would likely not forget in a…

13 Steps To Help You Bounce Back From Betrayal
How Tos
74 views
How Tos
74 views

13 Steps To Help You Bounce Back From Betrayal

PH - January 20, 2018

  We suffer quietly through disloyalty from a partner, friend, or family member, but this embeds harmful emotions deeply into our being. Our trust in others erodes…

Residents of Ipoyewa community Laments 15yrs Blackout
General
61 views
General
61 views

Residents of Ipoyewa community Laments 15yrs Blackout

PH - January 20, 2018

Residents of Ipoyewa Phase 3, Adamo, Ikorodu area  of Lagos State have cried out to Governor Akinwunmi Ambode to come and rescue them from total darkness. The…

Friends Of TY Bello’s Throws Her Suprise Brunch To Mark Her 40th Birthday (Video)
Buzz & Trends
73 views
Buzz & Trends
73 views

Friends Of TY Bello’s Throws Her Suprise Brunch To Mark Her 40th Birthday (Video)

PH - January 20, 2018

Nigerian singer, songwriter and photographer, Toyin Sokefun-Bello, better known as TY Bello turned 40 last Sunday, January 14, 2018, and she was surprised by family and friends to…

2yrs After Partial Stroke, Nollywood Actress Iyabo Oko Returns From India
Buzz & Trends
89 views
Buzz & Trends
89 views

2yrs After Partial Stroke, Nollywood Actress Iyabo Oko Returns From India

PH - January 20, 2018

Veteran Yoruba actress, Kudirat Odukanmi Eluyemi otherwise known as Iyabo Oko has finally returned to Nigeria 2 years after she was diagnosed with partial stroke and flown abroad by her eldest son…

Loading...