37 Views

I’m Tired of Entrepreneuship,” Sheriff Shittu, CEO & Founder of Showroom.ng Laments

With every day comes a new story. The world of tech and entrepreneurship woke up this morning just to find a brother in the industry, Sheriff Shittu saying it’s “time to go home.”

Sheriff Shittu is Founder and CEO of Showroom.ng, with over 10 years’ experience in internet and information technology industry. Sheriff has been an afro hustler for 12 years, working with different teams, especially in tech.

With his wealth of experience, he’s not certain he can go on. As a result, he has publicly made known his decision to take some time off and think again. Below are the words of Sheriff Shittu as published on medium.com:

12 Years a hustler, time to go home

I’m exhausted, it’s been roller coaster for the past 12 years having started my first startup then and ever since, it’s been from one to the other.

I really felt I could succeed, I have read the right books, the right blogs, draft right business plan and but in execution I have fallen short. Maybe it’s time to change things a little, something is quite wrong I think.

The height of it was last year end, business was doing fairly well then everything started crashing. Somehow I survived the robbery at gun point in the middle and rally round to try to make things work, but getting worse and every now and then the thought will always come around, what if it all ends here? What if I just have an accident right now (while driving home at 11pm on third mainland bridge)? Maybe it was law of attraction but somehow I had an accident but in the daytime when I didn’t think about it.

I launched showroom.ng almost 2yrs now and within months with all the permutation (maybe strategy) we were on a super roll, the dream roll. I think personally I wasn’t introspective enough as I was just riding with the tide. That’s super wrong for a CEO, “you don’t just work in your company you work on it”, so they say. I only read it, I didn’t live it.

I personally won’t attribute the failure to wrong market, or wrong product. It was a wrong execution.

Maybe this will help

  1. Weak domain expertise: we don’t have that in our team, inasmuch as I tried to learn on the fly, this will fucking take years of learning, practice before charging people. I had personally underwrote mistakes from partner or staff 100%, just so you could make customers happy, but resources are limited we do not have that much and our products are heavy items.
  2. Speed: the edge a startup has over bigger company is suppose to be speed, yeah for a couple of our products we were fast but for so many we were terribly late. Building features, making user experience superb is not my strength, I’m ninja but in the team we didn’t have either or could afford one.
  3. Team setup; success of any endeavor have a lot of tie to the people behind it. Looking back, I’d selected those with; domain expertise, better work ethic (than myself) and complimentary strength.
  4. Raise enough money, don’t raise at all or don’t start. I personally think or being conditioned over the years that startups need to raise fund. It’s not so. I worked with a couple partners that didn’t raise a dime for their companies and they are doing pretty fine(offline). Sells a piece here and there. When we started doing fine, I somehow felt entitled to be funded. Somewhere along the line I asked myself, why really must this guys give me money? Did I work the money in their pockets? I felt really bad and awkward sometimes with the process.
  5. You don’t know everything. Fuck it, I have read all the article, the manifestos, I have worked with a team that built massive stuff. Looking back, I think…our strengths are magnified when we work in a strong team, and diminished when we work alone or in a weaker team. Listening to advise, following your instincts are all as good as knowing what to do right per time. If at a particular you make wrong decision and another then another, the damage may be bigger than you can reverse.
  6. Be true to your core values even at tough times. I believe, customers reign supreme in every business and as such whenever we fall short, I felt personally responsible for them. And at many occasions avoided facing the customer. Cause I thought, if I was in their shoes, I had done worse. I really think as at this time, it’s harder to keep to the ethos, it’s better I just pause, see what’s wrong and find a way out.

On a personal level, my journey so far as been onerous. It’s either tech or nothing. I don’t have any community I belong to other than tech. I just felt every other thing is time wasting. If not for my wife that drags me to church every now and then, I’d be okay just watching online. When the time became really tough, maybe church community could have been of great help had I been fully integrated like I was 8yrs ago.

Somehow I felt sorry when people mock those who committed suicide; its not every pain or failure one can withstand. As someone who have been pushed to that limit at many times, it’s just a thing line between life and death. Like receiving a call just before the act or your car refusing to start.

I don’t know maybe I shouldn’t write this, maybe I should go get a job. Maybe I should go look for help, but the only family I have is the tech. Maybe I’ll think this through more. But writing this could be the salvation I need to do better next time.

By month end I’m shutting down showroom.ng. I’ll probably just take a month off. Not doing nothing. I have not stopped working on one idea or another since January 2004. When I decided, I wanted do startup, to build a site like Google for Nigeria.

I feel responsible for upcoming tech entrepreneur that if they have more of what we didn’t have then, their failure would be our responsibility. Maybe I’m getting ahead of myself as I really haven’t succeeded.

Did I get support, absolutely. From those who’d chat me up at night to connect me with customers, to those who invited me for a chat just to help straighten out a strategy and review products. I have been luckiest person in this community.

I was talking with my mechanic about how much my car could be worth, he gave me a low figure. I was like, fuck it…i want to sell this stuff , pay all our outstanding debt and start on a clean slate. If possible.

I have cried, even in the presence of those who think I got all figured out. I felt embarrassed but I couldn’t help it. I don’t know what may come out of this, but being alive and scorned is better than being dead and hopeless.

Source: afrohustler.com

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

Latest Posts

5 Quick And Stunning Facts About The Nigerian That Painted Obama’s Portrait
Best of Nigeria
21 views
Best of Nigeria
21 views

5 Quick And Stunning Facts About The Nigerian That Painted Obama’s Portrait

Mabel - October 21, 2017

The skilled craftsman who is a New York-based representation painter, known for his exceedingly naturalistic depictions of dark individuals in chivalrous postures, will be the main dark…

Eat These Common Foods And Lessen Your Risk Of Colon Cancer
Food and Health
23 views
Food and Health
23 views

Eat These Common Foods And Lessen Your Risk Of Colon Cancer

Mabel - October 21, 2017

You know entire grains are useful for your heart, yet they may have another advantage, as well, as indicated by a new report from the World Cancer Research…

SEE This Nollywood Director’s ‘Birthday Cake’ Everyone Is Talking About – [One Of A Kind]
Entertainment
27 views
Entertainment
27 views

SEE This Nollywood Director’s ‘Birthday Cake’ Everyone Is Talking About – [One Of A Kind]

MT - October 21, 2017

  Nollywood director, Ugezu J. Ugezu who is currently on set with his crew for the making of the movie ‘THRONE OF REVENGE’, celebrated his birthday with…

5 Drugs That Get Nigerians High Far More Than Marijuana
Food and Health
22 views
Food and Health
22 views

5 Drugs That Get Nigerians High Far More Than Marijuana

Mabel - October 21, 2017

  The codeine culture is getting more intensed in north and in urban ranges of Southern Nigeria. It is the most loved medication of decision for some…

Exquisite First Photos From Ex Governor, Mimiko’s Daughter’ Traditional Wedding In Akure
Politics
24 views
Politics
24 views

Exquisite First Photos From Ex Governor, Mimiko’s Daughter’ Traditional Wedding In Akure

MT - October 21, 2017

On Thursday 19th October, 2017, Ondo State’s former Governor Mimiko’s daughter, Bibitayo tied the knot with his sweet heart, Adetola Aderemi in the State’s capital, Akure. Dignitaries…

How Actor Mofe Duncan’s Sister Was Chased To The Point Of Death By FRSC Officials – Friend
Entertainment
18 views
Entertainment
18 views

How Actor Mofe Duncan’s Sister Was Chased To The Point Of Death By FRSC Officials – Friend

MT - October 21, 2017

  Nollywood actor, Mofe Duncan took to Instagram moments ago to narrate how his sister Matilda sustained injuries in an auto accident in Abuja. The accident, according…

Nigeria’s First Lady, Aisha Buhari Relaxes On A Yacht With Wives Of Other Leaders In Turkey (Photos)
Politics
21 views
Politics
21 views

Nigeria’s First Lady, Aisha Buhari Relaxes On A Yacht With Wives Of Other Leaders In Turkey (Photos)

MT - October 21, 2017

Nigeria’s First Lady, Mrs Aisha Buhari was seen with wives of other world leaders relaxing on a yacht in Instanbul while being hosted by the First Lady…

Quick Reminder Facts About ‘Legendary DaGrin’ As Fans Celebrate His 30th Posthumous Birthday
Buzz & Trends
15 views
Buzz & Trends
15 views

Quick Reminder Facts About ‘Legendary DaGrin’ As Fans Celebrate His 30th Posthumous Birthday

Mabel - October 21, 2017

Oladapo Olaitan Olaonipekun, also known as Dagrin (21 October 1987 – 22 April 2010), was an award-winning Nigerian rapper from Ogun, Nigeria. A film of his life…

Atiku’s Ex Daughter-in-law, Miss Ummi Reveals What Led To The Custody Battle With Ex Hubby Aminu
Politics
19 views
Politics
19 views

Atiku’s Ex Daughter-in-law, Miss Ummi Reveals What Led To The Custody Battle With Ex Hubby Aminu

MT - October 21, 2017

In an interview with Punch, Miss Ummi Bukar Bolori, ex wife of Aminu, one of the sons of the former vice president of Nigeria, Abubakar Atiku, reveals…

Kebbi State’s Accountant-General, Mohammed Dakingari, Sentenced To 70yrs Jail Term For This Reason.
Politics
21 views
Politics
21 views

Kebbi State’s Accountant-General, Mohammed Dakingari, Sentenced To 70yrs Jail Term For This Reason.

MT - October 21, 2017

The Court of Appeal Kebbi Division has upturned the judgment of a Kebbi State High Court which discharged and acquitted Mohammed Arzika Dakingari, Accountant General of Kebbi…

This Is What Governor Amosun Is Saying About The Stories Making Round That A Youth Corper Gave Birth To Twins For Him
Politics
26 views
Politics
26 views

This Is What Governor Amosun Is Saying About The Stories Making Round That A Youth Corper Gave Birth To Twins For Him

MT - October 21, 2017

Mr Ibikunle Amosun, the governor of Ogun State, on Friday morning broke his silence on what he considered as the avalanches of rumours and falsehood being peddled…

Bidemi Kosoko Shares Adorable Birthday Photos With Well Wishers
Buzz & Trends
20 views
Buzz & Trends
20 views

Bidemi Kosoko Shares Adorable Birthday Photos With Well Wishers

Mabel - October 21, 2017

Nollywood performing artist and girl of Veteran on-screen character Jide Kosoko, Bidemi Kosoko is a year more established today and the on-screen character has dropped some lovely…

Bishop Oyedepo Speaks On The Spiritual Attack On His Private Jet That Almost Killed Him Recently
Religion
28 views
Religion
28 views

Bishop Oyedepo Speaks On The Spiritual Attack On His Private Jet That Almost Killed Him Recently

MT - October 21, 2017

It was praise, worship and thanksgiving to God yesterday at Canaanland, Otta, the headquarters of the Living Faith Church Worldwide (LFCWW) . The leadership and members of…

PHOTOS: ‘I Wish My Mum Was Alive To See This’ – Davido Gushes As He Takes Photos With Oba Ewuare Of Benin
Entertainment
32 views
Entertainment
32 views

PHOTOS: ‘I Wish My Mum Was Alive To See This’ – Davido Gushes As He Takes Photos With Oba Ewuare Of Benin

MT - October 21, 2017

Nigerian music star, Davido earlier today was pictured with Edo Crown Prince for the first year anniversary of Oba Ewuare II of Benin Kingdom coronation today. The…

How This Nigerian Lady, Ekprimma Called Out An Uyo Doctor For Molesting Her Will Shock You
Shocking
15 views
Shocking
15 views

How This Nigerian Lady, Ekprimma Called Out An Uyo Doctor For Molesting Her Will Shock You

MT - October 21, 2017

An enraged Nigerian lady, Ekprimma Koko is set to go to Uyo on Sunday to probably show the whole world the man who molested her several times…

MBGN 2017 Winner, Ugochi Ihezue Super Excited As She Receives Her Official Car (Photos)
Entertainment
17 views
Entertainment
17 views

MBGN 2017 Winner, Ugochi Ihezue Super Excited As She Receives Her Official Car (Photos)

MT - October 21, 2017

Newly crowned Most Beautiful Girl in Nigeria, Ugochi Ihezue has received her official Car. The model who beat 35 contestants and walked home with the Crown got…

Former Militant Leader, Asari Dokubo Has This Strong Message For President Buhari (New Video)
Politics
18 views
Politics
18 views

Former Militant Leader, Asari Dokubo Has This Strong Message For President Buhari (New Video)

MT - October 21, 2017

Former Niger Delta militant leader, Asari Dokubo, has come for President Buhari again. In this new video, Dokubo described the President as a ''satan'' for neglecting people…

First Photos From Davido’s Friend, Tagbo Umeike Burial Ceremony. All Happened Amidst High Emotions In Anambra State.
Entertainment
30 views
Entertainment
30 views

First Photos From Davido’s Friend, Tagbo Umeike Burial Ceremony. All Happened Amidst High Emotions In Anambra State.

MT - October 21, 2017

Davido’s friend, Tagbo Ifeatuchukwu Umeike was laid to rest today  20th Oct.2017 at his home town Osumenyi in Nnewi south LGA.Anambra state. Friends and loved ones were…

Loading...