Nigeria’s online store giant, Jumia, has launched Jumia Local, an indigenous store which is exclusively for the sale of made in Nigeria products.
Merchants on the site will be able to sell their products on at 0% commission, and their products will be promoted through Jumia’s marketing channels (social media accounts, mobile apps, billboards, and radio).
In addition, vendors who intend to sell on Jumia Local must have their products made or assembled in Nigeria, and they have to sell online exclusively through Jumia for the first six months.
Speaking about the innovation, Bili Sule, Head of Business Development, Jumia Nigeria, said: “To build a sustainable and healthy ecosystem for Nigeria, we need to focus on products made in Nigeria. The change starts with each and everyone of us and Jumia will lead the way by taking the responsibility to promote our own Nation’s products.”