For women running late in the mornings, applying make-up while commuting has become an increasingly common sight.
But it would seem that many fellow travellers find this the height of rudeness – with women disapproving even more than men.
Those guilty of applying a full face of make up on the train or bus may now want to consider their routine, with new research showing four in ten women disapprove of the practice.
Applying one’s face in public is thought socially unacceptable by 42 per cent of women, a survey by Ipsos MORI found.
While a third of men had no strong feelings either way, 41 per cent disapproved of the practice, with just 22 per cent saying it was no problem.
Lucy Hume, editorial manager at etiquette guide Debrett’s, told the Sunday Telegraph: ‘Our advice is that a quick touch-up of mascara or lipstick is acceptable, but best to refrain from more extensive grooming in public.’
Women now frequently apply a full face of make up on their commutes, from foundation to mascara and even using eyelash curlers.
But Ms Hume said the use of eyelash curlers on a juddery train was an issue of safety rather than etiquette.
‘That is probably down to personal judgement, but the health and safety factor, apart from anything else, would be a concern’, she said.
Pippa Bailey, senior director of Ipsos Marketing, which commissioned the research as part of a study of attitudes towards grooming and cosmetics, said: ‘It’s fascinating to see how divided we are on the issue of applying make-up in public.
‘To think that around four in ten of your fellow public transport passengers are offended by this, with men and women virtually aligned, with 41 per cent of men and 42 cent women finding it unacceptable.
Applying one’s face in public is thought socially unacceptable by 42 per cent of women, a survey by Ipsos MORI found
‘At a time when manufacturers are innovating ever more compact and convenient make-up for use on the go, it appears the attitudes of many Brits still lag behind with the feeling that the application of beauty products is best kept behind closed doors.’
The poll also found that women are more forgiving than men in attitudes to that other contentious grooming issue – beards.
Overall 65 per cent of women said employers had no right to ban beards as part of uniform codes, compared with only 58 per cent of men.
But there was near-unanimous agreement as to the pressure on women to look well-groomed.
Overall, 90 per cent of women and almost 80 per cent of men agreed that women are still under greater pressure than men to look well-groomed.
‘It’s still widely accepted that women are held to higher standards than men and are spending more of their time on personal grooming,’ said Ms Bailey.
She added that future attitudes to make-up and grooming may start to cross the gender divide, as male make-up becomes more common.
‘As traditional gender roles start to become less relevant in modern society, it’s interesting to take a look at how this is affecting our attitudes to personal grooming’, she said.
‘There are signs that younger generations have less rigidly gendered views.
‘Looking to the future, the fact many people say men wearing make-up will be unremarkable could be a sign the gender divide for personal care will start to blur.’
Source: Daily Mail