Oyo State is designing a roadmap towards exploiting its rich culture and tourism to boost Internally Generated Revenue (IGR).
Commissioner for Information, Culture and Tourism Toye Arulogun said this in an interview withThe Nation yesterday.
Arulogun based the roadmap on what he termed: “Identify, Package, Promotion and Partnership (IPPP)”.
He said the government, through the ministry, is working towards sustaining the growth recorded so far in the tourism sector by introducing other new initiatives to draw global attention to its tourism potentials.
“We will be using entertainment to drive hospitality and tourism. You can see the philosophy behind the IPPP. It is a tourism initiative to drive tourism using entertainment.
“Culture and tourism have the potential of improving the revenue base of the state and will also rebrand the image of the state. Identify the tourism sites, we will package them to make them attractive to partners, we will then promote them and partner with investors. We are at the identification and packaging level now and we are yet to promote or partner with anyone.
“Oyo State is a pacesetter state. Ibadan is known for eating ‘Amala’; we are thinking of Amala festival soon and that is food tourism. We have to repackage our festivals in these days of spiritualism so that it will not look like a ritual to make it attractive to the young people. We will also work on music, which is universal and it is the language of the youths. We have to harness stage plays and develop our local film industry. Also, we will turn the site, where the Military Governor of Old Western Region, Gen. Adekunle Fajuyi, was killed into a tourist centre,” he said
He added that the ministry would first embark on orientation and re-orientation so that the people will understand why government take certain actions.
Arulogun said: “What is best for our people is what I believe government is doing and they will never initiate any policy that will bring hardship to them. A lot of people misunderstand the intention of the government. But this time around, we shall make available more information about government activities to them. I want to build an everlasting legacy that will move the state forward.”