12 Views

Oyo Moves to Exploit Culture, Tourism for IGR Drive

Oyo State is designing a roadmap towards exploiting its rich culture and tourism to boost Internally Generated Revenue (IGR).

Commissioner for Information, Culture and Tourism Toye Arulogun said this in an interview withThe Nation yesterday.

Arulogun based the roadmap on what he termed: “Identify, Package, Promotion and Partnership (IPPP)”.

He said the government, through the ministry, is working towards sustaining the growth recorded so far in the tourism sector by introducing other new initiatives to draw global attention to its tourism potentials.

“We will be using entertainment to drive hospitality and tourism. You can see the philosophy behind the IPPP. It is a tourism initiative to drive tourism using entertainment.

“Culture and tourism have the potential of improving the revenue base of the state and will also rebrand the image of the state. Identify the tourism sites, we will package them to make them attractive to partners, we will then promote them and partner with investors.  We are at the identification and packaging level now and we are yet to promote or partner with anyone.

“Oyo State is a pacesetter state. Ibadan is known for eating ‘Amala’; we are thinking of Amala festival soon and that is food tourism. We have to repackage our festivals in these days of spiritualism so that it will not look like a ritual to make it attractive to the young people. We will also work on music, which is universal and it is the language of the youths. We have to harness stage plays and develop our local film industry. Also, we will turn the site, where the Military Governor of Old Western Region, Gen. Adekunle Fajuyi, was killed into a tourist centre,” he said

He added that the ministry would first embark on orientation and re-orientation so that the people will understand why government take certain actions.

Arulogun said: “What is best for our people is what I believe government is doing and they will never initiate any policy that will bring hardship to them. A lot of people misunderstand the intention of the government. But this time around, we shall make available more information about government activities to them. I want to build an everlasting legacy that will move the state forward.”

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

Latest Posts

Checkout Adorable Pre-wedding Photos Of School Mates Turned Lovers
Romance and Love
33 views
Romance and Love
33 views

Checkout Adorable Pre-wedding Photos Of School Mates Turned Lovers

Mabel - September 19, 2017

Every couple gets a deep sense of nostalgia when they replay the beginning of their soul's connection. It is same for this cute couple who met at…

10 Jokes That Show How Much Yoruba People Love Pepper
Food and Health
38 views
Food and Health
38 views

10 Jokes That Show How Much Yoruba People Love Pepper

Mabel - September 19, 2017

Yoruba people are the real spice masters. The real leaders of Pepper Dem gang! They love pepper so much and add pepper to practically anything. Here are…

Check Out The Pre Wedding Photos Of 21yrs Old Guy And His 19yrs Old Fiance That Has Got People Talking
Romance and Love
55 views
Romance and Love
55 views

Check Out The Pre Wedding Photos Of 21yrs Old Guy And His 19yrs Old Fiance That Has Got People Talking

MT - September 19, 2017

Check out this lovely pre-wedding photos of this young Nigerian couple that has got people talking because of their young age. The couple who is set to…

9 Types Of People You Will Meet In A Typical Nigerian Bus When Traveling
Funny
37 views
Funny
37 views

9 Types Of People You Will Meet In A Typical Nigerian Bus When Traveling

MT - September 19, 2017

Taking a road trip in a commercial bus in Nigeria is usually skewed towards tedious or hilarious. It's surely an avenue to meet different types of people…

Nigerian Comedian, Bovi And Wife Celebrate 8th Wedding Anniversary (Photos)
Romance and Love
44 views
Romance and Love
44 views

Nigerian Comedian, Bovi And Wife Celebrate 8th Wedding Anniversary (Photos)

Mabel - September 19, 2017

Nigerian comedian Bovi and his wife shared lovely photos on social media to mark their 8th wedding anniversary. The adorable couple tied the knot in a fancy…

Fasasi Tosin Oladayo; The 18 Year-Old Nigerian Inventor With Four Patents To His Name
Inspiring
39 views
Inspiring
39 views

Fasasi Tosin Oladayo; The 18 Year-Old Nigerian Inventor With Four Patents To His Name

MT - September 19, 2017

Fasasi Tosin Oladayo  is a third year Aerospace engineering student. He currently own four patents and he is also the founder of Nigeria biggest telecommunication equipment company…

LIST: 4 Highly Profitable Talents And How They Work; According to An Expert
Inspiring
34 views
Inspiring
34 views

LIST: 4 Highly Profitable Talents And How They Work; According to An Expert

MT - September 19, 2017

When most Africans living in Africa hear or read the word talent the first thing that goes into their mind is music. Music has become one talent…

Why Former England Captain, Wayne Rooney Was Banned From Driving For Two Years
Sports
41 views
Sports
41 views

Why Former England Captain, Wayne Rooney Was Banned From Driving For Two Years

Mabel - September 19, 2017

Former England Captain Wayne Rooney was given a two-year driving ban and ordered to perform 100 hours of unpaid work as part of a 12-month community order after pleading guilty…

Here Is What Comic Actor, Papa Ajasco Is Saying About His Bald Head
Entertainment
42 views
Entertainment
42 views

Here Is What Comic Actor, Papa Ajasco Is Saying About His Bald Head

MT - September 19, 2017

    Lead actor in the popular comic television drama, Papa Ajasco, Abiodun Ayoyinka, has revealed that his bald hair is fake, that he just shaves it…

Veteran Actor, Richard Mofe-Damijo Reunites With Ego Boyo For A Movie Project After 25 Years. He’s So Elated 
Entertainment
72 views
Entertainment
72 views

Veteran Actor, Richard Mofe-Damijo Reunites With Ego Boyo For A Movie Project After 25 Years. He’s So Elated 

MT - September 19, 2017

  President of International Women’s Society, Ego Boyo, and Veteran Nigerian Nollywood actor, Richard Mofe Damijo a.k.a RMD who featured in popular TV series, CheckMate and film,…

6 Things You Need To Know Before Joining Campus
General
40 views
General
40 views

6 Things You Need To Know Before Joining Campus

Mabel - September 19, 2017

University intake is in progress and soon first years will arrive with their new clothes and the latest kicks but little do they know what lies ahead…

Singer, Tiwa Savage Unveils Tracklist For “SugarCane” EP
Entertainment
49 views
Entertainment
49 views

Singer, Tiwa Savage Unveils Tracklist For “SugarCane” EP

Mabel - September 19, 2017

Nigerian singer, Tiwa Savage is set to drop a new project, the Roc Nation signee and Mavin Records A-Lister, pulled an almost-Beyonce as the September 22 date…

Papa Ajasco Reveals Surprising Fact About His Bald Head (Video)
Entertainment
55 views
Entertainment
55 views

Papa Ajasco Reveals Surprising Fact About His Bald Head (Video)

Mabel - September 19, 2017

Lead actor in the popular comic television drama, Papa Ajasco, Abiodun Ayoyinka, has revealed that his bald hair is fake, that he just shaves it off when…

Check Out The Pre Wedding Photos Of 21yrs Old Guy And His 19yrs Old Fiance That Has Got People Talking
Romance and Love
75 views
Romance and Love
75 views

Check Out The Pre Wedding Photos Of 21yrs Old Guy And His 19yrs Old Fiance That Has Got People Talking

MT - September 19, 2017

Check out this lovely pre-wedding photos of this young Nigerian couple that has got people talking because of their young age. The couple who is set to…

What South-East Governors Failed To Do Before Proscribing IPOB
Politics
52 views
Politics
52 views

What South-East Governors Failed To Do Before Proscribing IPOB

PH - September 19, 2017

Candidate of the United Progressive Party (UPP) in the forthcoming Anambra governorship election, Osita Chidoka, has said the governors of the South East states should have conducted…

Checkout List Of Top 10 Wealthiest Football Team Owners In The World
Sports
49 views
Sports
49 views

Checkout List Of Top 10 Wealthiest Football Team Owners In The World

Mabel - September 19, 2017

Being the owner of a football club is a luxury (and a responsibility) which is not for everyone. Here we will present you with the top 10…

How Tanzania Artist, Diamond Platinumz Betrayed His Wife By Welcoming Baby With Another Side Chic
Entertainment
55 views
Entertainment
55 views

How Tanzania Artist, Diamond Platinumz Betrayed His Wife By Welcoming Baby With Another Side Chic

MT - September 19, 2017

Award-winning East African singer, Diamond Platnunz who is in a relationship with Zarin has welcomed a child with another woman by the name of Hamisa Mobetho.Diamond who…

Meet Fatai Azeez, The 13yrs Old Makeup Artiste Who Dresses Actress Adunie Ade (Photos)
Business
68 views
Business
68 views

Meet Fatai Azeez, The 13yrs Old Makeup Artiste Who Dresses Actress Adunie Ade (Photos)

MT - September 19, 2017

Nollywood actress Adunnie Ade took to her social media page to share a photo of a 13 years old boy named Fatai Azeez who is a make…

Loading...