The Marketing Director, Reckitt Benckiser, West Africa, makers of Harpic, Mr Raul Murgai Silivrili says comedienne Helen Paul has emerged as its brand ambassador.
Speaking at the unveiling ceremony, Mr Silivrili stated that the company made the right decision to make Helen its brand ambassador as a way of promoting the toilet bowl cleaner brand, Harpic.
He said “we tested it with big names in Nollywood but Helen beat them. She has two characters, Tatafo and her real self, Helen Paul, so that would make it easy for her to relate with our consumers.”
While expressing joy at her new appointment, Helen said; “I’m so glad to be here. I actually see myself as grace-made. I’m also glad to be a brand ambassador of Harpic, I used to be a buyer but now I am Harpic. Apart from killing germs, it also has a very nice smell that will leave your toilet smelling nice all the time. Harpic is the best toilet cleaner and I want to say thank you to Harpic for making me a brand ambassador.”