See Why Fairytale Bread Seller Olajumoke Orisaguna Is Not Recognized By Nigerian Music Industry
We all love a feel-good story. That one where the underdog gets a lucky break, beats the odd of near-certain failure, and come out on top. It’s emotional, it’s breath-taking, it appeals to the goodness of our hearts, and above all, it make us have hope in humanity.
The story of Olajumoke Orisaguna is the quintessential story of how humanity and all its good parts thrive. A bread seller who was steeped in poverty, left her husband in Ondo State, and made the journey to Lagos to hawk bread to provide for her family. While hawking she stumbles into more than just minimum purchasing customers. She found fame, which has put her on to a career.
The media is milking this story for all it can get. Everybody, and everything associated with the model have been brought forward, shaken for information, and sold to the public. We have a new star goddamnit! Let’s make her shine.
Other industries have taken the bait, starting a charity race to get the model associated with their brand. She’s the face of goodwill now in the country, and everyone wants that story associated with their brand. She’s gotten housing and more education from a brand, two others have made her ambassadors, which put extra money in her hands.
What’s left is for Aso Rock to extend a loving Federal hand. And for the music industry to immortalize with a song.
The music industry hasn’t fallen for Olajumoke’s fairytale. While the world scrambles to be her benefactors, the music industry has stayed away from her story. Choosing not to let her into their world. There’s no song on Olajumoke, no inspirational video cameo to show yet, no reference to her story and all that it stands for.
Simply put, at the moment, Olajumoke isn’t recognized by the music world.
The reason for this isn’t hard to find. Olajumoke’s story is currently too clean to be plugged into our pop videos. Also, many don’t believe she fits the model of pop music that we preach and enjoy.
Thinking deeper, there are numerous ways in which Olajumoke can find her way into the music industry. She’s essentially a model, and can be he used in a lead role for a song about female empowerment, or something more conscious. Any other thing will ruin her.
You don’t want Nigeria’s cleanest model who has a family, two children and a husband to features in a song about ‘rolling a waist’, or ‘shaking it like she don’t care’. That’s suicide for her and all she represents.
Songs and visuals that suit her brand (yes, she’s a brand now) are hard to come by, in this age when commercialism and sensuality are synonyms. Until then, we have to wait for the artistes with plenty of good music in their veins to come forward.