57 Views

‘The Secret To Turning Around Any Team In Any Business’

This summer the Golden State Warriors won the highest achievement in basketball – they became the 2015 NBA Champions.  However, in 2010, when my business partner, Joe Lacob, and I first acquired the team, there was nothing golden about them…

The franchise was beset by problems with a record of 22 wins and 60 losses. We were publicly ridiculed for paying a record-shattering price of over $400 million for a team whose claim to fame was consistency – at losing! The team hadn’t won a championship in 40 years!

Since turning around this losing team into a winning team, our group has lost count of the number of colleagues, competitors, media, partners, friends and even strangers –across all industries, not just sports – who have asked the question “What was secret sauce behind our remarkable transformation?”

2014-2015 was a monumental season for the Golden State Warriors. The Warriors were named “Sports Team of the Year” by the Sports Business Journal. The Warriors’ GM, Bob Myers, was named NBA Basketball Executive of the Year. We created a record of 80 wins and only 20 losses. Two-time NBA All-Star, Steph Curry, was voted the NBA’s Most Valuable Player (the last Warrior to achieve this accolade was Wilt Chamberlain). Steph Curry won the ESPY Award for Best Male Athlete and Steve Kerr won the ESPY Award for Best Coach/Manager. In May, the Warriors won the Western Conference Finals. In June, the Warriors won the NBA Championship.

The answer to the “secret sauce” question behind the team’s lightning-fast turnaround…

Culture became the mantra of the Golden State Warriors’ business plan. We instilled a culture that supported risk, embraced uncertainty, and accepted failure as an inevitable part of the process. These three ingredients created the secret sauce, and it can be your secret sauce regardless of your business, profession, or position.

Risk

We knew there was great risk when the management decided to change Mark Jackson, who as coach, led the Golden State Warriors to both 51 wins and to reaching the playoffs for two consecutive years, a goal the team hadn’t achieved in over 20 years. We felt we needed a different set of resources and resourcefulness to drive us to even higher levels.   Surprisingly, at least on the face of it, we hired a person who never coached before, and like Jackson, had been a TV personality.

Despite the passionate and vocal disappointment in this coaching decision by our fans and the media, we felt, and our culture supported, taking this risk for the greater good of the team. Steve Kerr, our new untried, untested coach, embraced our culture’s attitude of risk, bringing a new voice, new perspective and out of the box strategies that led the team to the pinnacle of victory and the organization to economic and cultural success.

Uncertainty

ALSO READ  Nigerians Look East To China For Business, Opportunity

We knew we needed capital to provide a better product so we made the decision to raise the price of tickets to drive this additional revenue. It was the classic chicken and egg dilemma…

We were playing in a 50-year-old arena with a team that in decades hadn’t even won our Pacific Division. We knew we couldn’t provide the better product without the capital, yet, with the potential of the team more of an aspiration than a reality, would anyone pay a premium for a product whose value had yet to be realized?

Accomplishing our goal required projecting the image that our product was going to be more competitive, and that our fans would have a higher quality experience than they’ve had at any time before. By raising the price of tickets we were projecting a vision of our future.

The higher ticket price became a call to action for the believers to get on-board. If we didn’t win, what might we face? Talk about uncertainty!

Certainty is an illusion. The only thing certain is if you wait for certainty you will fail, which brings me to the final ingredient to create the culture of a winning team.

Embracing failure

Embracing failure is key to propelling a future culture of winners. In the case of the Golden State Warriors, our failures weren’t contained to drama, pain, and humiliation behind the scenes. They were front and center for all to see and opine about.

One perceived failure was our decision to trade a very appreciated player, Monta Ellis, for Andrew Bogut of the Milwaukee Bulks. The fans did not like this. After the trade when my business partner, Joe Lacob, spoke at a ceremony to retire the jersey of former Warriors star, Chris Mullin, he was unceremoniously booed by the entire crowd who were reacting and expressing their displeasure over the Ellis/Bogut trade, which they perceived to be a failure in the making. Standing in the fire as a target for all of us in management, he bravely absorbed the barbs of our audience, customers, and fans, understanding they were projecting a failure without having all the facts.

Sometimes you can’t manage your audiences/stakeholders expectations and have to make seemingly unpopular decisions. Embracing failure also means you have to be willing to manage the interim failures to get the longer-term rewards of success. Obviously, the boos have faded to wild adulation for the team’s accomplishments.

There are no guarantees in sports, entertainment, manufacturing, technology, education, fashion, advertising, philanthropy or whatever your business is. A random event can derail anyone’s success at any time. Yet, despite factors outside of your control, what I do know is that your organization’s culture is the foundation upon which your team’s future success rests.

As we approach the 2015-2016 season, our belief and conviction in embracing these key cultural ingredients remains steadfast.

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

Latest Posts

How Generator Fumes Killed Two Friends In Edo State.
Shocking
46 views
Shocking
46 views

How Generator Fumes Killed Two Friends In Edo State.

MT - December 14, 2017

A fashion designer and her friend died after inhaling toxic fumes from an electricity generator. The bodies of Muobuikwu Uju Kate and Nkiru Anozie were discovered in…

Nigerian Celebrities Who Went Public With Their Relationships In 2017
Entertainment
42 views
Entertainment
42 views

Nigerian Celebrities Who Went Public With Their Relationships In 2017

PH - December 14, 2017

Celebrity couples often like to keep their romance under wraps, away from the scrutiny of the public.   2017 had its fair share of celebrities coming public with their…

Meet The 99-Year-Old Inmate On Death Row In Enugu Prison With His Son. Photos
Shocking
70 views
Shocking
70 views

Meet The 99-Year-Old Inmate On Death Row In Enugu Prison With His Son. Photos

MT - December 14, 2017

A 99-year-old man identified as Celestine Egboluche from Imo State is arguably the oldest man in a Nigerian prison. According to evangelist Christian Okezie Chukwuka who paid…

How Nigeria Almost Lost Its Place At The 2018 Word Cup After FIFA Sanction
Sports
43 views
Sports
43 views

How Nigeria Almost Lost Its Place At The 2018 Word Cup After FIFA Sanction

MT - December 14, 2017

The Super Eagles escaped being kicked out of the 2018 World Cup, after FIFA awarded three goals and three points to Algeria on Tuesday. Nigeria was sanctioned…

#NobodyUgly: This Throwback Photo Of Olamide Baddo Before The Fame And Money Will Leave You Inspired
Entertainment
48 views
Entertainment
48 views

#NobodyUgly: This Throwback Photo Of Olamide Baddo Before The Fame And Money Will Leave You Inspired

MT - December 14, 2017

Nigerian indigenous rapper, Olamide Adedeji had a very rough background in the ghetto area of Bariga, Lagos State where he struggled with his poor family. The humble…

How Policeman Who Assaulted Tinsel Actress, April Joju Muse Was Punished
Entertainment
64 views
Entertainment
64 views

How Policeman Who Assaulted Tinsel Actress, April Joju Muse Was Punished

MT - December 14, 2017

April Joju Muse took to her Facebook profile on Tuesday, December 12, to share the video she made while the police officer was trying to make his…

I Go Dye Bags UK Ambassadorial Award And Who He Dedicated It To Will Amaze You
Entertainment
45 views
Entertainment
45 views

I Go Dye Bags UK Ambassadorial Award And Who He Dedicated It To Will Amaze You

MT - December 14, 2017

  Comedian, I Go Dye, was recently honored with a Make A Difference Against Corruption Today award by the UKAID and youth alive foundation MADACT. Posting photos of the…

Nigeria’s 2017 Trending Videos On YouTube
Entertainment
41 views
Entertainment
41 views

Nigeria’s 2017 Trending Videos On YouTube

PH - December 14, 2017

YouTube, on Wednesday, released its annual Rewind lists, showcasing the moments that captured the attention of Nigerians and YouTube users around the globe this year. The top…

Chimamanda Adichie’s “Dear Ijeawele, Or A Feminist Manifesto In Fifteen Suggestions” Listed Among the Best Books of 2017
Best of Nigeria
61 views
Best of Nigeria
61 views

Chimamanda Adichie’s “Dear Ijeawele, Or A Feminist Manifesto In Fifteen Suggestions” Listed Among the Best Books of 2017

PH - December 14, 2017

Chimamanda Ngozi Adichie‘s “Dear Ijeawele, Or A Feminist Manifesto In Fifteen Suggestions” has been listed among the Best Books of 2017 by both NPR Books and Audible.…

Ubi Franklin Throws Welcome Party For Daughter As She Arrives Nigeria
Entertainment
70 views
Entertainment
70 views

Ubi Franklin Throws Welcome Party For Daughter As She Arrives Nigeria

MT - December 14, 2017

Back in November 2017, Music executive turned entrepreneur Ubi Franklin revealed in an Instagram post that he’s a father-of-two and not one as people assume. He and his ex-wife, Lilian Esoro share…

Adesua Etomi, Late Moji Olaiya, Others Top List Of Nigeria’s Google Searches For 2017
Entertainment
41 views
Entertainment
41 views

Adesua Etomi, Late Moji Olaiya, Others Top List Of Nigeria’s Google Searches For 2017

MT - December 14, 2017

So much has happened in 2017 that it’s almost impossible to believe they all happened in one year. Today, Google announced the results of its 2017 Year…

Lepacious Bose Recounts How She Hated Herself Due To Her Weight, Yet Still Made People Laugh
Entertainment
56 views
Entertainment
56 views

Lepacious Bose Recounts How She Hated Herself Due To Her Weight, Yet Still Made People Laugh

MT - December 14, 2017

Comedian Lepacious Bose is celebrating 5 years of her weight loss journey with this inspiring post. According to her, the devil stole 25 years of her life…

Daddy Freeze Challenges Davido To Use A Tithe Of His Income To Help Someone And Here’s His Reply
Entertainment
91 views
Entertainment
91 views

Daddy Freeze Challenges Davido To Use A Tithe Of His Income To Help Someone And Here’s His Reply

MT - December 14, 2017

Top Nigerian singer, Davido, has accepted the challenge to use ten percent of his income to bring someone out of poverty. Recall that controversial Nigerian OAP Daddy…

How To Reduce The Risk Of Having Cancer – Oncologist Gives Important Tips In Ibadan  
Food and Health
69 views
Food and Health
69 views

How To Reduce The Risk Of Having Cancer – Oncologist Gives Important Tips In Ibadan  

MT - December 14, 2017

Dr Adebayo Oladeji, a Consultant with the University College Hospital, Ibadan, on Wednesday said youths could reduce their cancer risk by 90 per cent  through  healthy living,…

REVEALED: How EFCC Boss Ibrahim Magu Escaped Assassination
Politics
69 views
Politics
69 views

REVEALED: How EFCC Boss Ibrahim Magu Escaped Assassination

PH - December 14, 2017

The Acting Chairman of the Economic and Financial Crimes Commission (EFCC) Mr. Ibrahim Magu on Tuesday night escaped death by the whiskers as some gunmen stormed his…

Channels Television Emerges TV Station Of The Year For 12th Time
Best of Nigeria
58 views
Best of Nigeria
58 views

Channels Television Emerges TV Station Of The Year For 12th Time

PH - December 14, 2017

Channels Television has won the Nigerian Media Merit Award for Best Television Station Of The Year for a record 12th time. The award-winning station was presented with the coveted…

Davido In A Relationship With A New “Girlfriend”? (See Photos)
Entertainment
102 views
Entertainment
102 views

Davido In A Relationship With A New “Girlfriend”? (See Photos)

MT - December 13, 2017

Since the news of the birth of her 2nd child, whose mother is an American, the music star, Davido, has been reassured to keep his relationships hidden. Earlier…

5 Nigerian Politicians PDP Should Consider As ‘Presidential Candidate’ To Defeat Buhari In 2019
Politics
116 views
Politics
116 views

5 Nigerian Politicians PDP Should Consider As ‘Presidential Candidate’ To Defeat Buhari In 2019

MT - December 13, 2017

Nigeria’s major opposition party, Peoples Democratic Party (PDP), has hinted that it has begun the search for a ‘sellable candidate’ who can match President Muhammadu Buhari in…

Loading...