189 Views

5 Smart Things President Buhari Fails To Do On Social Media

Social media – especially Twitter and Facebook – is now the primary way the Nigerian president and his media aides communicate with the people.

This move has also been employed by many ministries, departments, and agencies of the Nigerian government.

However, this way of communication by the Nigerian President, Muhammadu Buhari has not been effectively employed.

With 2,895 tweets and 1.45 million followers on Twitter; 721,000 followers and 716,000 likes on Facebook, President Buhari is not using this means of communicating effectively.

Regardless of how anyone feels about the American President, Donald Trump, President Buhari should really take a cue from Trump’s communication strategy on social media and be open enough to learn.

Below, we’ll look at some of the smart things President Buhari fails to do on social media – especially his Twitter.

His social media style is inauthentic

From President Buhari’s messages on social media, one can easily decipher that he only works according to scripts. And this can be deduced from his staffs’ inability to imitate him when they try to create a feeling of authenticity around his tweets or posts. It clearly tells that President Buhari is really not authentically behind the tweets unlike his American counterpart, Donald Trump.

His social media branding is subpar

In a report by Inc., President Trump has branded himself so much that you can tell official tweets from him and those from parody accounts. The American president has a way of personalising each of his tweets so much that he would never write “The New York Times.” but ‘The Failing New York Times’ or “Crooked Hillary Clinton,” and never “Hillary Clinton.” None of this has been in any of the tweets or posts by President Buhari, not even when he passed a message on deadly Boko Haram or even herdsmen. Buhari has little or no understanding of the value of branding. While the licensing of the Trump brand has been responsible for a big chunk of his fortune, same can not be said of the Nigerian president.

ALSO READ  How to Check And Verify Your Voter's Card Status Online

ALSO READYou will be surprised at the 19 people Nigeria’s Buhari follows on Twitter

His messages aren’t properly scheduled

Majority of President Buhari’s tweets or go up when the staff feels it’s cool or after it must have passed through rigorous screenings and not in the early morning when many are curious of what is trending or being discussed. President Buhari, who claims to be abreast of happenings in Nigeria through the media has not for once reacted spontaneously to the breaking news – most especially security scares. The lack of scheduling President Buhari’s tweets or posts means the citizenry has little or no knowledge of when exactly to check social medium platforms – Twitter and Facebook – to see what the President has to say. Unknown to the President and his staff, early morning tweets can drive the entire day’s worth of news coverage out of Abuja and Nigeria as a whole.

His tweets lack immediacy

Most of the tweets or posts by President Buhari have to go through thought process and scrutiny before it goes public. This has created a lack of immediacy and intimacy from the Nigerian president to the public. During the President’s health scare, a proper – even if terse – from his official handles would have doused the tension created by the opposition and palpable fear amongst his supporters.

His tweets lack peculiarity and style

From tweets and posts, people define who they are and how they want to be addressed and treated. By now, there should be a particular style peculiar to the tweets or posts from President Buhari since he joined social media through Twitter in December 2014. Compared to his American counterpart, President Buhari has no style of communication that can be noticed in every posts or tweet. And this further shows how detached the president is from the most effective communication tool in current days.

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest Posts

5 Things We Learned From The World Cup So Far
Sports
4 views
Sports
4 views

5 Things We Learned From The World Cup So Far

PH - June 20, 2018

These are 5 interesting take-aways from the 2018 World Cup in Russia which is gathering momentum: 1. A World Cup Of Penalties One of the major things…

Reining The Act Of Indecent Dressing in Nigeria
Art, History and Culture
9 views
Art, History and Culture
9 views

Reining The Act Of Indecent Dressing in Nigeria

PH - June 20, 2018

A voice against indecent dressing is to be raised, to maintain the culture and tradition of this land. The rate at which Nigerian youths, particularly female teenagers,…

Nigerian Rapper, Vector, Calls Out SARS In New Release
Entertainment
49 views
Entertainment
49 views

Nigerian Rapper, Vector, Calls Out SARS In New Release

PH - June 19, 2018

The continuous outcry by youngsters over the domineering intrusion and at times unreserved brutality of members of the Special Anti-robbery Squad (SARS) against the youths has apparently…

Meaningful Hairstyles Among Yoruba Women In Those Days
Art, History and Culture
52 views
Art, History and Culture
52 views

Meaningful Hairstyles Among Yoruba Women In Those Days

PH - June 19, 2018

In Yorubaland, in those days, women did not just plait their way to make them beautiful only. But some hairstyles were a means of identifying specific kinds…

This Government Has Done More Than Enough – Governor Ajimobi
Politics
52 views
Politics
52 views

This Government Has Done More Than Enough – Governor Ajimobi

PH - June 19, 2018

Abiola Ajimobi, governor of Oyo state, says the All Progressives Congress (APC) has done more than enough for the country. The governor said this on Roadmap 2019,…

Why President Buhari Honoured MKO Abiola, Kingibe
Politics
59 views
Politics
59 views

Why President Buhari Honoured MKO Abiola, Kingibe

PH - June 19, 2018

A Former governor of Kaduna State, and elder statesman, Balarabe Musa, has revealed why President Muhammadu Buhari gave a posthumous award to Chief M.K.O Abiola and recognized…

Oluwo of Iwo land, Oba Abulrasheed Donates N1.5bn Medical Equipment
Food and Health
64 views
Food and Health
64 views

Oluwo of Iwo land, Oba Abulrasheed Donates N1.5bn Medical Equipment

PH - June 19, 2018

The Oluwo of Iwo land, Osun State, Oba Abulrasheed Adewale Akanbi, on Monday, donated medical equipment worth N1.5bn to hospitals in Iwo land. A statement signed by…

3  Ways To Make Your Partner Feel Special
Romance and Love
64 views
Romance and Love
64 views

3 Ways To Make Your Partner Feel Special

PH - June 19, 2018

Every one wants to be special to someone, if not to everyone, so it cost almost nothing to make your partner feel special. So when next you…

Kayode Shows His Love For The Ukrainian Club With  A New Hair Style
Sports
67 views
Sports
67 views

Kayode Shows His Love For The Ukrainian Club With A New Hair Style

PH - June 19, 2018

Kayode Olanrewaju, Nigera forward has declared that the main reason for his new look is his love for Ukrainian club, Shakhtar Donestsk. Kayode, 25, recently penned a…

See The Top 10 Most Used cars In Nigeria
Best of Nigeria
64 views
Best of Nigeria
64 views

See The Top 10 Most Used cars In Nigeria

PH - June 19, 2018

You possibly might have been guessing which car is the most used car here in Nigeria. This list on the most used cars in Nigeria will prove…

“Why I Choose Not To Help Anybody” – Nigeria Rapper, Olamide
Entertainment
74 views
Entertainment
74 views

“Why I Choose Not To Help Anybody” – Nigeria Rapper, Olamide

MT - June 19, 2018

Nigerian artiste, Olamide Adedeji has got people talking on social media with a post he made on Instagram. Olamide shared a photo with a questionable caption, “Oyinbo…

Meet the Rapper Who Lives With All His Three Babymamas and Kids in the Same House (Photos)
Entertainment
87 views
Entertainment
87 views

Meet the Rapper Who Lives With All His Three Babymamas and Kids in the Same House (Photos)

MT - June 19, 2018

Ahunna Stacks is an American rapper from Chicago who is making serious headlines around the world because of a really bold move he made. The American musician,…

2018 World Cup; Why John Mikel Obi Is Under Pressure To Fulfill Promise To Buhari
Sports
71 views
Sports
71 views

2018 World Cup; Why John Mikel Obi Is Under Pressure To Fulfill Promise To Buhari

MT - June 19, 2018

Super Eagles’ captain Mikel Obi has been put under intense pressure to lead the team to a resounding victory against Iceland on Friday, as well as fulfill…

Sallah: How Boko Haram Terrorists Observed Eid Prayer In Sambisa Forest. [Video]
Shocking
67 views
Shocking
67 views

Sallah: How Boko Haram Terrorists Observed Eid Prayer In Sambisa Forest. [Video]

MT - June 19, 2018

A compilation video of how Boko Haram terrorists observed Eid-el-Fitr in various locations of Sambisa forest has surfaced on the internet. A journalist with access to the…

What Will It Take To Make Nigeria Better
Business
71 views
Business
71 views

What Will It Take To Make Nigeria Better

PH - June 19, 2018

Nigerians need to agree that something has to be done before there can be any improvement in the system of the country, there has been various assumptions…

Meet Nigeria’s King Of Music, King Sunny Ade
Best of Nigeria
90 views
Best of Nigeria
90 views

Meet Nigeria’s King Of Music, King Sunny Ade

PH - June 19, 2018

Sunday Adeniyi Adegeye, popularly known as King Sunny Ade was born September 1, 1946. He is a Nigerian born popular musician in the development and popularization of…

Food and Health
76 views

Breaking Bad Habits And Replacing Them With Good Ones

PH - June 19, 2018

Bad habits are mostly cultivated when people feel stressed or bored. Once it is cultivated, it becomes very hard to give up on it. Different things can…

See 8 Things You Should Never Say Via A Text
Lifestyle
77 views
Lifestyle
77 views

See 8 Things You Should Never Say Via A Text

PH - June 19, 2018

People say some things are better left unsaid, but I would say," some things are better said in person than on text". When texting another person, your…

Loading...