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7 Tips on How To Market Your Farm Products In Nigeria

Join Farm Associations:

It’s important you belong to several farm associations. Being a part of such associations will keep you up to date with the trends affecting the farming business in Nigeria. Associating would help you know of new market trends, potential customers, disease outbreaks, tax regulations, and a lot more.

The advantages far outweigh the disadvantages. Joining farm associations is a cost-effective way to stay in the middle of the market trend, and subsequently increasing your sales because of your access to the right information. An example of a reputable farm association in Nigeria is the All Farmers Association of Nigeria (AFAN).

Identify Your Farm Market:

Before you start a farm, grow your farm products, and start marketing, the first and most important thing you need to do is ask yourself this question: what does the market want?The farm products your market wants is more important than the farm products you want to grow. Once you’re growing what the market wants, finding customers and distributors for your farm products will be a lot easier than trying to sell a farm product a lot of people are not interested in.

Supply To Homes & Offices:

Many individuals are mostly busy at work during the day, and as such, never have real time to go out to the market to purchase food stuffs and other farm products. The same applies to homes with bachelors, or pregnant women. These kind of households find it difficult to constantly visit the market. Marketing your fresh farm products to these individuals is a profitable feat. An example of a Nigerian startup that delivers fresh fruits to individuals at work. They run a subscription based service to deliver fresh foods within certain intervals to individuals that choose to subscribe to their service.

Supply To Food Markets:

Commercial food markets are a great place to find retailers. With thousands of traders regularly trading farm products ranging from tomatoes, to yams, rice, and much more at retail prices, you could approach them, make them aware of your farm’s existence, and how you can offer them a better deal than their existing suppliers. You can also find distributors in the markets that’d want the ability to resell your farm produce in large quantities, and at the right price. With a hold on some key distributors, you can move your farm products as fast as they are harvested.

Partner With Online Grocery Stores:

Online grocery stores are great stores to sell your fresh products. Partnering with them to constantly deliver fresh farm products like fruits, frozen foods, and more is a good way to move your farm products fast.

Supply To Hotels & Restaurants:

Hotels & restaurants collectively process thousands of tons of food items everyday. These food items are generally farm products like rice, plantains, beef, tomatoes, and more. Approaching restaurants and offering to beat their existing supplier’s prices is a good way to start. If you can also guarantee that the farm products you supply them would mostly be fresh crops, you’d sign on a restaurant or two in a short time.

In summary, find reputable restaurants, offer them fresher crops, & beat their existing suppliers price to be in business.

Own A Retail Store:

Setting up your own personal brick & mortar store is one great way to escape the middle man, and cut costs. By starting a store of your own, you can generate retail value revenues from your crop sales. This is a good route to sell your farm products for a higher value.


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Written by EB


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