349 Views

How to use social media for crisis communication

Whether we like it or not, social media today transcend all what we do: business and personal lives inclusive. From Twitter to Facebook, LinkedIn and even down to the Youtube and more; we cannot ignore any.  So many people today depend on these channels to find out what is happening around them, more reason why most organisations today focus their communication efforts on social media.

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media is exceptional from traditional media in many aspects such as reach, frequency, usability, immediacy among others.

In today’s social media world, news travel at a supersonic rate; especially with bad news. Companies are now abreast of this fact and have become proactive in reacting to any communications issues. Gone are the days when press briefing is first considered as the means of crisis communication. Today’s target audience require prompt and timely response on every issues, hence, companies cannot afford to disappoint.

Aside crisis communication, brands owners also leverage on social media platform to add a personal touch to difficult customer service situations in a humorous tone. This form of conversation brings them closer to the clients and positions them as friendly organization and brands that fail to respond are tagged as irresponsible.

Bearing these in mind, it is important that companies optimize their online presence and respond as appropriate in case of news breaks or mentions of your companies online.  Tools like google alerts are vital in this regards to track such mentions. For negative mentions, the social media group steps-in to be part of the conversation and offer information from their own point of view; to correct all forms of misconceptions and misinformation that might have been circulated, mitigate the risk and proffer true picture of the incidence.

ALSO READ  First Solar-Powered Plane Begins Global Flight [PHOTOS]

It is often said that, “No amount of PR “spin” can make a crisis go away, but a well-managed response can minimize its impact.” Social media is a tool that can be very powerful and effective when used appropriately. It is unprofessional for companies to wait till crisis spreads before they maximize their presence online. Brand owners and organizations need to build favourable online corporate profile on all available platforms and monitor same for any misinformation before they result to crisis.

In case any happens, a transparent, subtle, timely and proactively use of the social media to institute a direct interaction with individuals concerned will help in tremendous ways before well planned crisis communications and formal communications strategies are put in place (which might include reaching out to journalists). Failure on the part of any organization to use their social media channels to inform the general public will give the clients opportunity for use theirs to spread wrong information which might be difficult to clear.

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest Posts

Alibaba On Throwing Away A Good Man, Says ‘All You Need Is Understanding’
Entertainment
10 views
Entertainment
10 views

Alibaba On Throwing Away A Good Man, Says ‘All You Need Is Understanding’

MT - July 19, 2018

Veteran Nigerian comedian Alibaba, who is known for his regular nuggets on relationship issues, has just dropped another one for his fans and followers. In his latest…

8 Health Benefits of Dark Chocolate Every Woman Should Know
Food and Health
6 views
Food and Health
6 views

8 Health Benefits of Dark Chocolate Every Woman Should Know

MT - July 19, 2018

Everyone loves to eat chocolate but many think of unhealthy amounts of sugar, fat and poor diet at the mere thought of chocolate and this is not…

This Is The Cute Way Laura Ikeji Is Celebrating Her Son’s First Birthday
Best of Nigeria
6 views
Best of Nigeria
6 views

This Is The Cute Way Laura Ikeji Is Celebrating Her Son’s First Birthday

MT - July 19, 2018

Instagram brand influencer, Laura Ikeji has many reasons to be thankful as her son, Ryan celebrates his first birthday today. Laura took to Instagram to pen this…

Revealed: How FG Agency Spent N5.7bn On DSTV Subscription, Fuel Allowance – NSITF
Politics
10 views
Politics
10 views

Revealed: How FG Agency Spent N5.7bn On DSTV Subscription, Fuel Allowance – NSITF

MT - July 19, 2018

A report by the administrative panel of enquiry set up by the minister of labour and employment has shown that staff of the Nigeria Social Insurance Trust…

Governor Ortom Reveals He’s Still In APC Despite Secret Talks With PDP Leaders
Politics
14 views
Politics
14 views

Governor Ortom Reveals He’s Still In APC Despite Secret Talks With PDP Leaders

MT - July 19, 2018

Samuel Ortom, governor of Benue state, says efforts are in place to resolve the issues he has with the All Progressives Congress (APC). Ortom said this less…

Why EFCC, ICPC, Others Should Go After Governor Wike – APC
Politics
11 views
Politics
11 views

Why EFCC, ICPC, Others Should Go After Governor Wike – APC

PH - July 19, 2018

The All Progressives Congress, APC, in Rivers State has accused the Governor of the State, Nyesom Wike, of allegedly acquiring personal belongings with the State’s funds. The…

Comprehensive List of USSD Codes of All the Commercial Banks in Nigeria (Full List)
Best of Nigeria
15 views
Best of Nigeria
15 views

Comprehensive List of USSD Codes of All the Commercial Banks in Nigeria (Full List)

MT - July 19, 2018

#MobileBanking #FinancialLiteracy #FinancialInclusion #Banking In case you didn’t know Here is the comprehensive list of the USSD codes of all the licensed commercial banks operating in Nigeria:…

How FG Curtailed IPOB And Niger Delta Militants – VP Osinbajo
Politics
23 views
Politics
23 views

How FG Curtailed IPOB And Niger Delta Militants – VP Osinbajo

PH - July 19, 2018

Vice President, Yemi Osinbajo has said that the intervention by traditional rulers helped curtail the bombing of oil installations by the Niger Delta militants and the secessionist…

Chimamanda Adichie, Nnedi Okorafor, Ngũgĩ wa Thiong’o Nominated For Alternative Nobel Prize for Literature Award
Best of Nigeria
33 views
Best of Nigeria
33 views

Chimamanda Adichie, Nnedi Okorafor, Ngũgĩ wa Thiong’o Nominated For Alternative Nobel Prize for Literature Award

PH - July 19, 2018

Ngũgĩ wa Thiong’o, Chimamanda Adichie and Nnedi Okorafor are the 3 African writers nominated for an alternative Nobel Prize for Literature alternative prize award. Following the shocking…

Meet Osun APC Governorship Aspirants Participating in Tomorrow’s Primary
Politics
35 views
Politics
35 views

Meet Osun APC Governorship Aspirants Participating in Tomorrow’s Primary

MT - July 19, 2018

Less than twenty hours to the primary election of the All Progressives Congress in Osun state, September 22 governorship aspirants are making last minutes preparations to clinch…

10-Year-Old Author Launches Two Books titled Concealed and Chidubem
Featured
36 views
Featured
36 views

10-Year-Old Author Launches Two Books titled Concealed and Chidubem

PH - July 19, 2018

Family, friends and well-wishers gathered Sunday at the Terra Kulture, Victoria Island, Lagos to launch two books written by 10-year old Munachi Mbonu. The books, Concealed and…

Register for the 2018 Google For Nigeria Event
Technology
27 views
Technology
27 views

Register for the 2018 Google For Nigeria Event

PH - July 19, 2018

In Africa, Google wants to bring the internet to life for everyone by helping users connect to the Internet in a way that supports their various hustles…

2019 Presidency: Col. Bako Reveals What Buhari Will Do If He Loses Election
Politics
41 views
Politics
41 views

2019 Presidency: Col. Bako Reveals What Buhari Will Do If He Loses Election

MT - July 19, 2018

A former Military Administrator of Akwa Ibom State, Colonel Yakubu Bako, retd, has revealed what President Muhammadu Buhari will do if he loses the 2019 presidential election.…

Tunde Lemo; President Buhari Appoints Ex-CBN Deputy Governor as FERMA Chairman
Politics
31 views
Politics
31 views

Tunde Lemo; President Buhari Appoints Ex-CBN Deputy Governor as FERMA Chairman

MT - July 19, 2018

President Muhammadu Buhari has appointed a former Deputy Governor of the Central Bank of Nigeria, Mr. Tunde Lemo, as Chairman of the Federal Emergency Road Maintenance Agency.…

WATCH: Behind the Scenes of Tiwa Savage’s New video ‘Tiwa’s Vibe’
Entertainment
40 views
Entertainment
40 views

WATCH: Behind the Scenes of Tiwa Savage’s New video ‘Tiwa’s Vibe’

PH - July 19, 2018

Tiwa Savage dropped the music video for her latest single “Tiwa’s Vibe” a few days ago. She has now released behind-the-scenes footage of the video shoot. The…

Super Eagles and Arsenal Star Player, Alex Iwobi is DStv’ New Brand Ambassador (Photo)
Inspiring
29 views
Inspiring
29 views

Super Eagles and Arsenal Star Player, Alex Iwobi is DStv’ New Brand Ambassador (Photo)

MT - July 19, 2018

Leading video entertainment company, MultiChoice Nigeria, has signed on Nigeria’s wonder boy, Alex Iwobi, as its latest DStv brand ambassador. This was announced at an autograph signing…

Hosts of Moment’s Girls Talk and Eku Edewor talk ‘Gender Double Standards’
Nigerian Women
34 views
Nigerian Women
34 views

Hosts of Moment’s Girls Talk and Eku Edewor talk ‘Gender Double Standards’

PH - July 19, 2018

On a new episode of Moments Girls Talk, the hosts Tallulah Doherty, Vimbai Mutinhiri and Bolanle Olukanni are joined by media personality Eku Edewor as they discuss…

Researchers Say Being In A Bad Mood May Improve Your Brain’s Productivity
Food and Health
38 views
Food and Health
38 views

Researchers Say Being In A Bad Mood May Improve Your Brain’s Productivity

PH - July 19, 2018

Being in a bad mood may improve some people’s executive functioning, such as their ability to focus attention, manage time and prioritize tasks. Tara McAuley, a psychology…

Loading...