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BBNaija Will Inject ₦2bn Into Nigeria’s Economy – Experts

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The ongoing edition of hit reality television show, Big Brother Naija (BBN), which kicked off on Sunday, will bring an estimated N2 billion into the Nigerian economy, according to financial sector sources.

MultiChoice, producers of the show, the sources said has ensured the show, holding in the middle of the COVID-19 pandemic, is held under much stricter measures in conformity with the public health and safety protocols.

MultiChoice’s investments in the show have risen to N2billion because of capital intensive projects necessary for the successful hosting of the show. These include the addition of 250sqm to the 1800sqm Big Brother House, provision of furniture, technical equipment and other safety systems. The costs are said to be exclusive of production, marketing, talent performances and other sunk costs absorbed by the pre-existing Big Brother House.

Huge sums of money, said sources, have been expended on items such as building design permits, civil engineering works, landscape management, heating ventilation and air conditioning as well as mechanical and electrical systems upgrade. Similar outlays have been made to ensure the upgrade of acoustics to studio specifications, purchase of power generators, water purification, information technology facilities and adaptation of the Big Brother House to conform with COVID-19 protocols.

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