The process of designing your career path helps map out your career blueprint. If you don’t have a career blueprint that’s aligned with your goals and passions, it’s time to renovate!
Identify what education, skills, certifications, training and professional experience you’ll need to build your personal brand. As you build your brand, think about what soft skills you’ll need to work on the types of projects that will help you grow in your career path. Too often, professionals focus on necessary technical skills and forget about the communication, writing and presentation skills they’ll need to enhance their personal brand. Ask yourself these two questions:
- What formal education (college degrees, certifications, training) do you have or need for your career path?
- Do you need more education, skills, or professional experience to accomplish your career goals for your chosen path?
If you lack the formal education that you need for your career path, you can’t build the foundation of your personal brand. You don’t always need a college degree to get the new role that you desire. Sometimes you just need a training course or certifications. The more technical certifications and courses you take, the more money you can demand. The Global Knowledge 2019 IT Skills and Salary Report says that the highest-paying certifications emphasize hard skills like cloud computing and cybersecurity and people skills like networking and project management.
Test the career marketplace by creating a profile on LinkedIn and placing your resume on the most popular job board sites; this will help get you noticed by recruiters. As you market yourself, make sure you have the right buzzwords in your resume so recruiters can find you online. Ask yourself the following two questions:
- Does your current resume align with your desired career path?
- Have you created a LinkedIn profile and online job board profiles?
If your current resume doesn’t align with your career goals, you’ll find it very difficult to test your personal brand as you market yourself on LinkedIn and job board sites like Indeed.com and Monster.com. You’ll need to rehab your resume before you start marketing yourself for your dream job.
Sell your authentic self in job interviews, networking events, meetups and conferences. When you relaunch your personal brand, you want to have top-notch networking and interview skills as you present yourself to recruiters, hiring managers and fellow professionals. The art of selling yourself requires you to become comfortable introducing your personal brand to people who can help you land the job you desire. Ask yourself two questions:
- Do you feel comfortable getting ready for job interviews? Do you perform well in interviews?
- Do you attend networking events, hiring events and conferences to connect with like-minded professional leaders, recruiters and hiring managers?
If you need to improve your interview skills and you don’t currently attend events where you can sell your professional experience and education, you need career rehab.