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Flutterwave Signs Wizkid As Global Brand Ambassador To Drive Seamless Payments Across Africa

According to a press release, the Grammy-award-winning artist just inked a deal as Flutterwave’s new Global Brand Ambassador. Africa’s leading payment provider’s announcement comes at the same time as the news of Send, a remittance solution that was designed to increase remittance flow and uptake to the African continent.

 

“Wizkid’s story is that of hard work, resilience, and excellence,” said Olugbenga “GB” Agboola, Flutterwave CEO and Founder, in an official press release. “The way he constantly represents Africa in the global entertainment stage is something we love. As a leading technology company out of Africa, our values align and we’re excited to have him join us to drive adoption for Send.”

The Partnership

Both Wizkid, whose real name is Ayodeji Ibrahim Balogun, and Flutterwave share a common goal — to showcase the “best of Africa” for the rest of the world to see. Now, they will join forces to elevate and continue the mission.

“Flutterwave and Wizkid share a common belief of showcasing the best of Africa to the world,” Agboola continued. “Send by Flutterwave is the best remittance solution out there by coverage, cost of transactions, and speed. Send represents our over five years of learning, relationship-building, research, and development in cross-border payments. It is also a truly African solution made in Africa by Africans and for the world.”

The overall goal is to provide Africans all over with access to the new remittance solution.

“We want to create opportunities for Africans everywhere through Send,” said Agboola. “We hold our vision of creating endless possibilities in Africa close to our heart and we’re excited to work with Wizkid to drive these goals.”

Send By Flutterwave

Flutterwave plans to offer its customers a more straightforward solution to how they send money across all parts of Africa from within the continent and the globe through Send. The new feature will also allow Africans easy access to fund overseas bank accounts.

“I’m excited to work with Flutterwave in bringing more Africans into the digital economy through Send,” said Wizkid in the release. “We’re building amazing technology in Africa and we’re so proud of the work every technology company is doing to positively shape our continent for future growth.”

He continued: “For someone like me that’s always on the go, Send offers me the opportunity to keep in touch with my responsibilities across all parts of Africa. It doesn’t matter if I am in the UK and want to make a payment in South Africa, Ghana, Kenya, or Nigeria—all I need to do is Send it.”

The African payments company has been on a roll, having closed a $170 million Series C seed round back in March, bringing the company’s value to more than $1 billion.

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Written by PH

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