Every small business is different and has its own unique challenges when it comes to reaching new customers and achieving growth. However, there are a variety of tactics for new customer acquisition in this second half of 2018 that can apply across regions, target markets and demographics if applied correctly.
Below are some tools needed to build your customer base.
1. Customer feedback
Yesterday’s customer feedback can be tomorrow’s golden ticket to success—with the right approach. Small businesses can increase sales in this half Year by assessing, and responding to, the feedback they received in the first part of the year.
If numerous complaints were lodged about high prices, for example, a small business would be wise to consider reducing prices. And if customers were inquiring about a product your store didn’t yet carry, consider taking steps to meet that demand.
2. Be accessible
Today’s customers expect to reach a business when they want—and how they want. To stay competitive in the New Year—and beyond—ensure your business opens up its lines of communication on multiple fronts.
Encourage your employees to be responsive online, on the phone, and in person. If you can, offer a live chat service on your company’s website, which will give customers instant access to the information they’re seeking. Stay plugged in to your social media channels, too.
The majority of today’s shoppers expect to receive real-time assistance, regardless of the communication channel they choose. And remember, if you’re not readily accessible to your customers, they’ll likely give their business to an easier-to-reach competitor.
Each year brings with it an onslaught of new ideas, products, and types of services. As you move into 2018, take the time to reevaluate your business’s offerings. Inform yourself about new and emerging products and technologies.
Is it time to upgrade to newer products or more advanced services, or perhaps enter into an emerging market you hadn’t considered before? Experimenting with new products, services and sales tactics will open your business’s doors to a new world of customers.
4. Content Marketing
For small businesses, content marketing generates leads, boosts sales, and builds brand loyalty. For customers, it’s an effective way of becoming engaged and educated on new or unfamiliar topics.
Whoever the benefactor, one thing is for certain:- content marketing is working.