Meet Tara Fela-Durotoye, Founder of House of Tara International

Tara Fela-Durotoye is the founder and CEO of House of Tara International. She is a leading beauty and makeup entrepreneur who has built a strong beauty brand that is beyond borders and is well-recognized internationally.

Tara Fela-Durotoye was born on the 6th of March 1977 at St. Nicholas Hospital, Lagos to the polygamous family of John Ejegi Sagay and Felicia Omaghomi. At the time of her birth, her father was the commissioner at the Federal Civil Service, Nigeria. However her parents separated when she was only 8 months, thankfully she had step mothers who stepped in to fill the gap her mother’s absence had created. She was raised by her step mother- Modupe Agnes Sagay.

She had her primary school education at Command Children School, Victoria Island and went on to Nigeria Navy Secondary School, Ojo for her secondary school education. For her university education she went to Lagos State University and graduated with a degree in Law.

Tara Fela-Durotoye is married to Fela Durotoye who us a business strategist, corporate activator and CEO of Visible Impact. Together they have three sons- Mobolurin, Demilade and Morolaoluwa.
Although Tara had already started working on make-up she only fully established her company- House of Tara International after graduating from the university.

Today the company has grown to become one of the most trusted and also expensive make-up brands in Nigeria with three major lines- the Make-up Studio, the Makeup School and the Tara product line which consists of beauty products and professional make-up kits.

Tara is indeed one who is not afraid to try new waters. This innovative and daring part of her person has pushed her to have pioneered almost every traditional act in the make-up industry today. She launched the first bridal directory in Nigeria in 1999. She facilitated the first series of bridal seminars in 2000 which had in attendance Nigeria’s recognized professionals in the bridal industry. She started the first make-up school in Nigeria in 2004. She also organized the Makeup in Nigeria Conference which was the first ever congregation of makeup professionals in Nigeria.

ALSO READ  My First SSCE Was Dotted With F9s, Says LASU’s Best Graduate Adopted By Gov. Ambode

She established the country’s first Make Up school in 2004, and also launched the Tara product line, comprising a range of professional tool kits (such as make-up boxes, brushes and purses) for make-up artists and a wide range of make-up products including eye shadows, eye liner, foundation, powders and lip gloss. The company today has stretched out to other West African countries like Benin, Ghana and Senegal.

Some of Tara Fela-Durotoye’s national and international awards include:

  • Entrepreneur of the Year (The Future Awards)
  • Young person of the Year (The Future Awards)
  • Award for excellence (beauty), city people
  • Award for Excellence in the Beauty Sector 2006(City People magazine)
  • Pioneer Award for Beauty 2006. (Fashion and Style Award)
  • 1st lady award for Women empowerment
  • Wedding Planner Honorary award for mentoring other make artists, January 2008
  • Best Makeup Artist (Fashion and Style magazine)
  • Young Entrepreneur of the Year (Lagos Enterprise Award)

House of Tara International has won several awards including

  • Right Vision Movement Award Creativity & Productivity Make over Outlet of the year 2006.
  • The Africa SMME Award presented in South Africa and the Entrepreneur of the Year award.2007
  • Creative business award of the year, success digest 2008

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest Posts

SEE The Romantic Gift Billionaire Tonye Cole Surprised His Wife With For 23rd Wedding Anniversary [PHOTOS]
Religion
44 views
Religion
44 views

SEE The Romantic Gift Billionaire Tonye Cole Surprised His Wife With For 23rd Wedding Anniversary [PHOTOS]

MT - July 20, 2018

Nigerian billionaire entrepreneur, executive director and co-founder of Sahara Group, Tonye Cole has surprised his wife Sylvia Cole, with a brand new Mercedes SUV on their 23rd…

5 Advantages of Developing Your Own Property Over Buying Existing Ones
Best of Nigeria
36 views
Best of Nigeria
36 views

5 Advantages of Developing Your Own Property Over Buying Existing Ones

MT - July 20, 2018

Owning a piece of real estate has been the hallmark of achievement from time immemorial as kings and influential men of old are sized according to their…

President Buhari: Why I Declared My Second Term Bid Early
Politics
36 views
Politics
36 views

President Buhari: Why I Declared My Second Term Bid Early

MT - July 20, 2018

President Muhammadu Buhari says he announced his second term bid in April to “save a lot of time and cool tempers”. The president announced his intention to…

10 States In Nigeria Where Pidgin-English Is Most Spoken [Written In Pidgin]
Best of Nigeria
39 views
Best of Nigeria
39 views

10 States In Nigeria Where Pidgin-English Is Most Spoken [Written In Pidgin]

MT - July 20, 2018

Pidgin is Nigeria's second most acceptable language aside the universally recognized English language. With over 250 ethnic groups and diversified local dialects, most Nigerians sometimes inter-switch the…

Adorable Photos of Yoruba Actress, Taiwo Aromokun Twins as they Turn 5 (Photos)
Entertainment
44 views
Entertainment
44 views

Adorable Photos of Yoruba Actress, Taiwo Aromokun Twins as they Turn 5 (Photos)

MT - July 20, 2018

How time flies. Yoruba actress Taiwo Aromokun can’t keep calm because it’s her twin-boys 5th birthday today. Taiwo who has been residing in London with the boys…

Chevron VTP Graduates Turn Down 50 Job Slots
Business
40 views
Business
40 views

Chevron VTP Graduates Turn Down 50 Job Slots

PH - July 20, 2018

GRADUATES of Chevron Vocational Training Programme, VTP 5 and 6 under the auspices of National Association of Itsekiri Graduates, NAIG, National Association of Ilaje Graduates and National…

Photos of Fulani Chief Imam, Abdullahi Bachi Murdered by Armed Militia in Plateau State
Shocking
44 views
Shocking
44 views

Photos of Fulani Chief Imam, Abdullahi Bachi Murdered by Armed Militia in Plateau State

MT - July 20, 2018

Armed men suspected to be militia members have reportedly murdered a Fulani chief Imam in a bloody attack in Plateau state. The Chief Imam of Bachi Community,…

Why Ex-leaders Attack Buhari – Presidency
Politics
46 views
Politics
46 views

Why Ex-leaders Attack Buhari – Presidency

PH - July 20, 2018

President Muhammadu Buhari’s Personal Assistant on Social Media, Lauretta Onochie, on Thursday pointed out why former leaders criticize her principal. Onochie said they were agitated because of…

“How Shooting Movie Scenes Left Me Hospitalized for 5 Days” – Actress, Mosun Reveals
Entertainment
45 views
Entertainment
45 views

“How Shooting Movie Scenes Left Me Hospitalized for 5 Days” – Actress, Mosun Reveals

MT - July 20, 2018

A Nigerian actress has opened up on how shooting movie scenes left her hospitalized for as many as days. Mosun Adeleye, a Nollywood actress, has underscored the…

How to Apply for Gani Fawehinmi Annual Scholarship Awards 2018
Best of Nigeria
48 views
Best of Nigeria
48 views

How to Apply for Gani Fawehinmi Annual Scholarship Awards 2018

MT - July 20, 2018

Gani Fawehinmi Scholarship Board – Applications are invited from students in tertiary institutions in Nigeria for the 2018 Gani Fawehhnni Annual Scholarship Awards. Gani Fawehinmi Annual Scholarship…

FIFA Ranks Nigeria 25th Best Team After World Cup
Sports
43 views
Sports
43 views

FIFA Ranks Nigeria 25th Best Team After World Cup

PH - July 20, 2018

Nigeria have been rated the 25th best nation by the federation of International Football after the conclusion of the 2018 FIFA World Cup hosted by Russia. This…

Ngozi Okonjo-Iweala’ Twitter Appointment: Reno Omokri Replies El-Rufai’s Tweet
Best of Nigeria
40 views
Best of Nigeria
40 views

Ngozi Okonjo-Iweala’ Twitter Appointment: Reno Omokri Replies El-Rufai’s Tweet

MT - July 20, 2018

See how Reno just reeled out a list of organizations seeking/sought Ngozi's input. Thank God @Twitter, @Gavi, @Lazard and @AIIB_Official do not think that @NOIweala is a…

See What Ex President Jonathan Has to Say About Okonjo-Iweala’s Twitter Appointment
Inspiring
35 views
Inspiring
35 views

See What Ex President Jonathan Has to Say About Okonjo-Iweala’s Twitter Appointment

MT - July 20, 2018

Goodluck Jonathan: I am not surprised that Dr. Mrs. Ngozi Okonjo Iweala has been appointed into the board of Twitter. If anyone merits such an appointment, it…

Nigeria Customs Adopts Oracle Blockchain Service
Business
35 views
Business
35 views

Nigeria Customs Adopts Oracle Blockchain Service

PH - July 20, 2018

Nigeria Customs Service is among the global early adopters of the Oracle Blockchain Cloud Service which has recently been introduced. The service allows organizations to easily build…

Patrick Akinwuntan Appointed MD Designate of Ecobank Nigeria
Business
38 views
Business
38 views

Patrick Akinwuntan Appointed MD Designate of Ecobank Nigeria

PH - July 20, 2018

The Board of Directors of Ecobank Transnational Incorporated (ETI) has appointed Patrick Akinwuntan as the Managing Director & Regional Executive - designate of Ecobank Nigeria, subject to…

Here Are 5 Ways To Relieve Menstrual Cramps
Food and Health
41 views
Food and Health
41 views

Here Are 5 Ways To Relieve Menstrual Cramps

PH - July 20, 2018

Menstrual cramps, also called dysmenorrhea, can be very painful and three out of four women experience the effects. Here are some ways to relieve period cramps. Exercise…

3 Nigerian Students to Take Part in World Adolescent Robotics Competition
Best of Nigeria
55 views
Best of Nigeria
55 views

3 Nigerian Students to Take Part in World Adolescent Robotics Competition

PH - July 20, 2018

Three secondary school students will represent Nigeria at the World Adolescent Robotics Competition in China. The students – Tawakalitu Giwa, Oluwaseun Omotayo and Ayomide Adetunji — will…

Nigerian Rapper, Skales Releases ‘Mr Love’ Album, Features 17 Guest Artistes
Entertainment
49 views
Entertainment
49 views

Nigerian Rapper, Skales Releases ‘Mr Love’ Album, Features 17 Guest Artistes

PH - July 20, 2018

Rapper/singer, Skales, has released his third studio album entitled ‘Mr Love’. In the same manner as his sophomore album, his latest effort boasts of a star-studded lineup…

Loading...