Microsoft Announces New Initiatives To Support 10,000 African Startups Over Next 5 Years

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Microsoft, under the remit of its recently established Africa Transformation Office (ATO), has announced a host of new initiatives to accelerate the growth of 10,000 African startups and fast-track investment in Africa’s startup ecosystem over the next five years.

Microsoft’s recently launched global Founders Hub will now be available to African startups through the ATO. The Founders Hub is a self-service hub that provides startups with a wide range of resources, including access to mentors, skilling content, tools like Microsoft Azure and GitHub, and go-to-market and business support.

Microsoft is also creating new partnerships with accelerators and incubators across Africa, including Grindstone, Greenhouse Capital, FlapMax and Seedstars, to provide industry-based startups with access to markets, technical skills and funding opportunities. These partnerships will provide Africa startups with access to skilling programmes, access to markets, including opportunities to co-sell with Microsoft, and access to technology, with support from Microsoft’s engineering and product teams for co-innovation opportunities.

To enable startups to rapidly scale using investment funding, Microsoft is establishing industry alliances and partnerships with venture capital investors that will facilitate access to US$500 million in potential funding for African startups. This funding will come from a network of venture capital investors, who will dedicate a portion of their financial support to startups in the Microsoft network.

Microsoft has already established partnerships with several key venture capital investors, including Banque Misr, Global Ventures and Get Funded Africa, and the intention is to grow this network of venture capital investors in the next five years to increase funding and enable them to scale up and drive economic growth.

“Investments into Africa’s startup ecosystem are growing at an exciting pace. According to the Organisation for Economic Cooperation and Development (OECD), there are more than 640 active tech hubs across Africa, accelerating innovation and creating employment, particularly among the youth,” said Wael Elkabbany, managing director of the ATO.

“However, currently the African startup market represents less than one per cent of total investments worldwide. This needs to change.”

The Founders Hub includes opportunities for startups to sell to Microsoft’s corporate and enterprise customers. Microsoft will also support startups in geo-expansion activities, where startups can scale up by selling in new countries or regions.

“The Founders Hub allows Microsoft to engage with accelerators, incubators and tech hubs across the continent. Our partnerships with key African accelerators provide crucial support to accelerate growth-stage startups with their business development and market expansion plans,” said Gerald Maithya, startups lead at the ATO.

Microsoft will partner with B2B-focused startups, scaleups, unicorns and “soonicorns” across a range of leading African industries, and those concentrated on working with SMEs.

“We understand that each startup is unique and exists beyond the limitations of a one-size-fits-all partnership model. This is why Microsoft will tailor each partnership to the needs of individual startups, providing support and access – whether to technology, markets and co-sell opportunities, funding or digital skills – to enable them to grow and contribute to the wider economic growth of Africa,” said Maithya.

The company is also establishing partnerships with venture capital investors, primarily those with global reach and regional bases, who are interested in one or more regions within Africa.

“Our goal in establishing these partnerships with venture capital investors is to extend the network of potential partnerships between Microsoft, venture capital investors and startups, thereby increasing the funding made available to eligible startups,” said Maithya.


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