Microtraction Partners with alGROWithm to Provide “Growth As A Service” to Early-Stage African Startups

Microtraction and alGROWithm delivering Growth to African Startups with “Growth As A Service”

Early-stage startup investor, Microtraction, has partnered with alGROWithm, a growth engineering company to provide “Growth As A Service” #GAAS to their portfolio companies.

Chidinma Iwueke, a partner at Microtraction, revealed that the goal of the partnership was to strengthen their portfolio companies.

“The goal of partnerships like this is to further bolster, strengthen and improve our value-add to our portfolio companies, by building out a network of specialised skilled service providers who will aid (and remain at the fingertips of) MT portfolio companies as they grow their businesses.” – Chidinma Iwueke, Partner at Microtraction

She added that it would create an avenue for top talents in the ecosystem to give back to their communities.

Bili Sule, the founder of alGROWithm, noted that many African tech startups are creating real value but struggling in the market. She said that partnership with Microtraction will help fuel the transformation of high-potential African startups, into global unicorns that transform the economy.

“There are too many instances where African tech startups creating real value are unable to thrive in the market, as they struggle with finding a path to scale. At alGROWithm, we have years of hand experience delivering tangible growth to some of the most promising tech startups in Africa. Now we are offering it as a service with partners like Microtraction, with a view to fuel the transformation of high-potential African startups, into global unicorns that transform the economy.” – Bili Sule, the founder of alGROWithm

Microtraction portfolio companies and the alGROWithm team will be working together in areas such as growth modelling, growth experiments & hypothesis testing driven by data & analytics, infrastructure setup, content marketing, and talent sourcing to help support the execution and implementation of growth strategies.

Microtraction invest early-stage in Africa’s most remarkable start-ups

alGROWithm joins the partnership with the vast experience of founder Bili Sule who has served as a lead growth marketer at Jumia Nigeria. She’s also credited with helping startups like Kudigo achieve over 364% user growth and over 17,000 increase in monthly transactions within 6 months.

She is recognised as one of the leading growth engineers in Africa, having helped over 15 different African startups in Nigeria, Kenya, Uganda, Ghana, and South Africa with scaling.

alGROWithm helps engineer start-up growth

To accelerate Africa’s transition to a sustainable and developed economy, the growth of startups is essential.

Microtraction, as a pre-seed investment firm backs Africa’s most remarkable and promising tech entrepreneurs at the earliest stages of their businesses. It leverages a vast network of specialists and founders within the ecosystem to support and add value to the companies they fund.

With this partnership, alGROWithm and Microtraction can support the next wave of entrepreneurs who are building technology-enabled businesses in multiple industries across Africa.


Written by PH

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