In what has to be the greatest backlash in her career, fashion Designer Deola Sagoe is trending on social media right now because of the advert of her latest collection Komole that featured white and foreign models in traditional wears.
Critics are saying that what is the essence of calling a collection African gem if Africans are not the ones showcasing it.
The collection already has celebrity patrons especially brides who wore it for their engagement weddings. Fatima Dangote, Damilola Osinbajo to name a few have won the pieces of the collection for their wedding.
This advert is the opposite of what the designer has been doing with the collection.
Deola Sagoe captioned the ad ‘rare African gem’ there’s nothing African about that ad. This is for people saying she’s trying to diversify. Whites are not African.
— Ayi Bimpe Agbaje (@ayisatagbaje) April 5, 2018
Just saw the Deola Sagoe ad people are enraged about because she used predominantly white models for her Komole Kandid iro and buba. At first I was somewhat enraged too because I felt I had seen more Nigerian Women look more stunning in her designs among other reasons.
— Moji Delano (@MojiDelanoBlog) April 5, 2018
If Deola Sagoe succeeds with the high-end market, bigger opportunities will open up in the lower tiers where smaller Nigerian players& less affluent buyers from Europe, Asia& America can trade.
Instead of hyping Deola Sagoe and watching closely for the fallout, they're acting up
— EchoChambers Are Bae by Gene Peterson (@EuginhoCortez) April 5, 2018
Love the Deola Sagoe ad. She’s expanding her brand to cater for women all around the world. It’s a beautiful concept. Nigerian fashion for all races ❤️❤️❤️
— cHiZoBa (@LiLi_Smiles) April 5, 2018
so Deola sagoe wants white and Asian women to be wearing Nigerian traditional clothing? hm
— Jas🕊 (@almondzx) April 4, 2018