Oluwaseun Lloyd, former president of Davido Music Worldwide (DMW) nicknamed Banko, has been appointed as the general manager of Sony Music West Africa.
The American music conglomerate made the appointment known on Wednesday; saying its partnership with Banko is based on his love for African music and his desire to push the culture beyond the waters of the land.
“We have no iota of doubt that the record company is in safe and profitable hands under Banko’s management,” it said.
Sharing his plans for the company, Banko expressed determination to grow Sony Music West Africa, saying he plans to diversify the company’s business interests and woo investors.
“There is no reason Apple, Tidal and Spotify should not have their platforms in Africa. African music is overripe for platforms like Apple and Spotify to ignore,” Lloyd said.
“I will not rest until the voice of every talented West African is heard on the world music stage. From the bubbling city of Lagos, down to the Kente-dressed natives of Ghana, even to the football-governed country of Sierra Leone, let this message be passed into every nook and cranny of West Africa that Sony Music West Africa is here not just to make indigenous stars but build stars of tomorrow that would shine independently.
“To every young, talented West African with a dream of bringing home the coveted Grammy Awards, we say, wake up from your dreams; the time has come to turn it to reality. In a few days from now, we will be knocking on your doors; do not hesitate to open your them to us.”
Sony set up a West African arm in February 2016 and has dealings with local talents like Angélique Kidjo, Wizkid and Davido.