Wizkid, Nigerian Afrobeats star, is one of the celebrities featured in the Moschino x CIROC collaboration designed by Jeremy Scott.
Also featured in the campaign, which will debut at Milan Fashion Week, are Golden Barbie, Thando ‘Thabooty’ Thabethe, Cassper Nyovest and River Viiperi.
Explaining the project and the selection of the entertainers, the brands said in a statement: “Their diverse talents and backgrounds encapsulate the spirit of the campaign. Like CÎROC and Moschino, they share a unique and daring style.
“From the slopes to the beach, the partnership will touch down in the world’s hottest destinations. From the NYE countdown in Brazil to Ibizan beach parties, expect celebrations to set the fashion world alight. Each will be custom-built with cocktails and experiences personalised by the hosts.
“This celebration of customised self-expression is encapsulated by the limited edition CÎROC bottle, designed by Jeremy Scott, to be revealed this autumn. The same squad of style icons join Jeremy not just today in Milan but for the full 18 months of events.”
Following the unveiling of the collaboration, Wizkid took to Instagram to say he is “excited” to be included.
He said the collaboration “celebrates experimenting with different styles, cultures and bringing a twist of what makes you”.