Sunscreen isn’t a product that is readily associated with people of colour. In fact, most black people don’t wear sunscreen because we don’t see the need to.
It happens that skin damage, hyperpigmentation and discoloration due to sun exposure remain real threats for people of colour. And most times, these disorders are not identified until the damage is at an advanced stage.
Two Nigerian sisters, Chinelo Chidozie and Ndidi Obidoa, started a beauty line — Bolden — to help expand the beauty options available to women of colour, and support communities that produce shea nuts (which they use in their products) in Burkina Faso.
Chinelo and Ndidi used shea butter a lot growing up, so it was only natural that it would play a huge part in their beauty product line.
According to the sisters:
“We’ve tested it on ourselves and a wide spectrum of skin tones, and the feedback was overwhelmingly positive. Folks are very excited that we are increasing the number of product options that work really well for their skin concerns.”