Khadijat is a YouTuber, popularly known as Peakmill. Her videos are focused on beauty, hair and fashion. She also runs a website where customers can order wigs.
From looking for how to make her own hair to becoming a hair boss, Peakmill has sure come a very long way .
In a 2016 interview with Essence, she tells how she started and grew her business.
On how she got started
When I started my YouTube channel, I didn’t know exactly what I was going to do or where it could go. Back then [when money was a little tighter], I was looking for a videos on how I to do my own hair by myself. [To my surprise] I came across so many tutorials and from there I really grew a strong interest in hair and makeup, [naturally] I started experimenting more on myself. After subscribing to a few ladies, I thought, “I may as well start doing my own videos, too.”
I didn’t know exactly what I was going to do at first. [Back then] doing hair reviews was the big thing. I was like, maybe I should do a review on the hair that I did my own install with. I started with that and other random stuff. I tried to be funny. Most of those videos have been deleted by now because they are super embarrassing.
From there, I also started dabbling in makeup [because more] people would ask for makeup tutorials. [At the time], I was like, “how do you expect me to do a tutorial when I don’t know what I’m doing either?” But they [subscribers] were asking so much that I started creating them, which led to more. I felt the need to experimenting even more, learn more, and start researching more. Before you knew it, it just blew up.
On making wigs
I wasn’t always interested in wigs. I wasn’t even that educated in hair extensions and how to care for them. Normally, I would get braids—the kanekalon braiding hair—that’s all I knew about. Once I got into the Youtube world and people started talking about half-wigs and the U-part wig really started coming into play (the U-part wig is the wig version of a sew-in). Of course, like you mentioned it’s so convenient. You don’t have to keep it in for so long and you can take it out, you can wash it, you can reinstall it. It’s just like a new sew-in. That’s what so exciting about it! I feel like because social media—especially YouTube—people are able to become more informed about this stuff. That’s why a lot of people are catching on it. I feel like if there’s no Youtube, then there wouldn’t be a lot of people selling wigs.
Her advise to other entrepreneurs
I would definitely say that it’s not easy…Different people will come your way that you have to work with or sell to, or whatever the case may be. Try as much as you can to stay grounded, because not everybody is going to come into your life for the right reasons. You also want to be careful with the type of people that you deal with. Don’t easily trust people, but at the same time, don’t block people. Not everyone is out to get you. But, just test the ground and see how things are going before you dive into anything.