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The Most Sought-After Skills In The Nigerian Job Market

It is unfortunate that the Nigerian education system does not allocate room for talent identification, development and skill acquisition.
A peep into any Nigerian job board would reveal that some job roles appear more frequently than others. Meaning, they are high-demand jobs/skills that most organisations can not do without, whether big or small.

This is among the top  skills in Nigeria, and it wouldn’t come as a surprise to many, but the surprise here is that not every IT skill is actually a hot skill in Nigeria.

Website/App Development

The need to be relevant in our tech-driven world is the reason why brands are investing so much in websites and mobile application development.

Website and mobile application developers have high demand, as even in cases when organisations already have mobile apps and websites already, they are constantly improving and updating the features and outlook.

Graphic Designing

Also known as communication design, this is the art and practice of planning and projecting ideas and experiences with visual and textual content. All startups and big organisation promote their brands online and offline, using captivating designs that can only done by talented graphics designers.

The demand for this skill has opened a new business opportunity for Nigerians, as you’ll find a number of skilled people opening Instagram accounts that provides graphics design services.

Content/Digital Marketing

The competition among firms has forced them to take most of their marketing campaigns online. Due to this new development, they are being forced to hire digital Marketers who will lead them through this campaign.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. You must be someone who is outspoken and can be able to deliver messages precisely and clearly.

A lot of consultancies, broadcasting, and advertising firms are on the lookout for people with such abilities. This goes beyond just creating content, and includes the ability to be able to distribute content to meet target audience while driving action. Many content writers are ensuring they carry this skill along with their writing skills in order to remain relevant, as brands are after getting words out there about their products/services and reaching their target market.

Brand Management

In marketing, brand management is the analysis and planning on how a brand is perceived in the market. Companies are now big on bringing a brand manager on board, to help put forth theirs brands in positive light. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. The brand manager’s major role is developing a good relationship with the target market.

Social Media Marketing

As part of their marketing efforts and as a result of the growth of digital media in Nigeria, companies are now doing a lot on social media to reach their target audience. Social media marketing refers to the process of gaining traffic or attention through social media sites.

The role of a social media manager is therefore now in hot demand and anyone with these skills can decide to go freelance, offering this service to various brands.


Accounting has been always been an in-demand field for years. From MSMEs to large corporations, there’s always the need for an accountant to monitor figures, manage income inflow and outflow, as well as financial statements.

Accounting graduates are not resting their oars due to this hot demand, as the competition still remains tough. So, they go a step further with certifications such as ICAN and ACCA.

Customer Service Skills

If you can show a firm that you can help convert leads to customers, convert buying customers to long-term customers, then there are jobs waiting for you to possess. This difference between this skill and others is that you must have a certificate to back up your claims. There are lots of firms that offer certification training for customer service jobs, but only a few are genuine. You can do well to make an overall research about them and choose the one that is best for you.


The importance of Search Engine Optimization for every company with a website cannot be overemphasized. No wonder companies are putting in resources into it.

A large percentage of the population use the Internet. This then means any organisation that needs to succeed not only has to be online, but also make efforts to found online. This is where the search engine optimization personnel comes in.


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Written by PH


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