Congratulations are in order for Nigeria’s first bobsleigh team after being celebrated in the new Beats by Dre advert. Beats by Dr. Dre launched the latest installment of its global “Above The Noise” campaign featuring Nigerian women team.
The Nigerian athletes, Seun Adigun, Ngozi Onwumere and Akuoma Omeoga, were featured in the advert as the piece highlighted how the athletes are making history and performing at the highest echelon with a determined and masterful focus.
The digital short combines footage of the team’s races alongside shots of their intense preparation in Nigeria, showcasing their unwavering drive and ability to stay above the chaos, fears and other “noise” in order to succeed.
The spot also shares how the women have pushed themselves and each other constantly to traverse new territory for themselves, for Nigeria and for Africa.
The trio, all from sprinting backgrounds, are also the first African team to make it into the bobsleigh after a Go Fund Me campaign backed their training and qualification campaign.
Meanwhile, Nigeria’s women’s bobsleigh team will make history in Pyeongchang, South Korea this year as the first African sled to compete at the Winter Olympics.