Unilever PLC Launches Lipton Ramadan Campaign Across Nigeria

Ramadan is here again! As Muslims all over the world including Nigeria, embark on the annual Ramadan fast, Unilever Nigeria Plc. is encouraging consumers to take action in line with the spirit of Ramadan through the just launched Ramadan campaign for her flagship Lipton Yellow Label tea brand.

The Lipton Ramadan campaign is about encouraging our Muslim brothers and sisters to #ThinkLessDoMore by taking actual, concrete actions this season without expecting anything in return. The campaign kicked off first week in June with some popular social media celebrities using the hashtag #ThinkLessDoMore on their twitter and Instagram handles and this will continue through the Ramadan period on television, radio, social media and other communication channels.

Speaking about the rationale behind the campaign during one of the mosque activation at Markaz Central Mosque Agege, the Category Manager Tea and Spreads, Vivian Ihaza explained that the Ramadan period is a very important one for Muslim Lipton consumers across Nigeria. It is not only a time of reflection and prayers but also a time to reach out to someone in need. She added that

 “It is a fundamental human truth that we all have good intentions and thoughts that are related to social goodness but most times, our busy lives get in the way of turning these thoughts into actions”.

This week, the Lipton mobile Ramadan lounge is stationed at select mosques in Lagos, Abuja and Kaduna, where refreshments are being provided to Muslim faithful’s at IFTAR every evening. There was a lot of excitement and smiles on the faces of the Muslim faithful’s, as they received their refreshments from the Brand Ambassadors.
As the Lipton Brand Manager, TayoAdesokan also pointed out, “It’s not just about Lipton preaching but also taking concrete actions too. This is Lipton’s way of also “Doing” in line with the campaign idea”.
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See below pictures from the Lipton Ramadan Campaign activations in various mosques in Lagos, Abuja and Kaduna:

Unilever’s Brand Building Director Food, Mrs. NsimaOgedi-Alakwe engaging with Consumers at a Lipton Ramadan Lounge in Lagos.

Category Manager, Tea & Spreads, Vivian Ihaza being interviewed by Channels TV

Brand Manager Lipton, AdetayoAdesokan, presenting a gift to the representative of the Chief Imam of National Mosque FCT Abuja.

Lipton Brand Ambassadors in Jos

Muslim faithfuls queuing up to collect their refreshments at the Lipton Lounge

Field Sales Manager GbengaFolorunsho, presenting a gift to the representative of the chief Imam of Jos Central Mosque, AlhajiSamboShuaib

Muslim faithfuls in Jos with their refreshments from Lipton Yellow Label

Muslim faithfuls at Oluyole Central Mosque, Ibadan.

The National Mosque Executive Secretary Alhaji Ibrahim Jeda, being interviewed by AIT.

The National Mosque Executive Secretary Alhaji Ibrahim Jeda, handing out refreshments to Muslims in the Lipton lounge at Iftar.

Muslim faithfuls queuing up in Abuja at the Lipton Lounge.

A gift being presented to the mosque representative in Kaduna

A Muslim faithful appreciating the brand for the refreshment given to him at Iftar.

Muslim faithfuls queuing up to collect their refreshments at the Lipton Lounge.


Muslim faithfuls queuing up at the National mosque Abuja to collect their refreshments at Iftar.

Lipton Activation Team presenting a gift to the Chief Imam in Sultan Bello Mosque, Kaduna.


Written by PH

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