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How TJ Adeshola Became One of the Most Powerful Figures in the Sports Media Industry

NEW YORK, NY - SEPTEMBER 26: (L-R) TJ Adeshola (L) and Marc Strachan speak onstage at An Industry at a Crossroad: Recruiting, Retaining and Cultivating Talent panel in Liberty Theater at 2016 Advertising Week New York on September 26, 2016 in New York City. (Photo by D Dipasupil/Getty Images for Advertising Week New York)

TJ Adeshola, the former Head of Sports at Twitter, was on the verge of graduating from the Grady College of Journalism and Mass Communication when he began looking for internship opportunities. When he learned that ESPN was holding a College Game Day in Athens, he embarked on the hunt for a contact who may offer him a position as an intern at the sports media channel.

When his method worked, Adeshola was given the opportunity to intern at the ESPN office in Bristol, Connecticut. According to UGA Today, his exceptional work output won him a full-time employment at the famed sports network after completing school, and a promotion to the role of digital account manager shortly after.

This gave him the opportunity to work with a number of Fortune 500 organizations, which benefited him in positioning ESPN’s digital ad solutions. According to the boardroom, this role also exposed him to dealings in the sports industry and allowed him to raise funds to sustain the business.

His position in the company catapulted him into a world of limitless possibilities. Adeshola’s passion in the sports industry at ESPN led to him becoming the go-to person for digital sports content and strategy among his peers and colleagues. While soaking up the atmosphere, he casually began looking at career prospects at Twitter.

After receiving an email from the Twitter office 48 hours after submitting a job application, he began his decade-long work at the Bluebird. In 2012, he was hired as a senior account manager and later promoted to oversee the US sports partnerships division. He had ascended to the post of head of global content partnerships at Twitter before resigning.

Adeshola was highly recognized and acknowledged while at Twitter for accomplishing amazing feats such as using the power of social media to highlight commercial objectives. He oversaw Twitter’s strategy for reaching new audiences, monetizing content, and innovating. According to the tag board, over his 10-year tenure at Twitter, he constructed a brand that established him as a credible authority in digital sports media.

The Nigerian sports media expert had a strange experience getting acquainted with the Bluebird; he never tweeted till he got 100 followers. Adeshola’s followership has now surpassed 10,000, but he has grown his Twitter sports numbers to more than 15.3 million.

Former Twitter CEO Jack Dorsey backed him up and encouraged him to keep looking for new ways to make an impact. Adeshola used this to shift from his regular responsibilities to work on new initiatives, while also opening the door for other black people to explore the potential of working in technology and earning six-figure wages.

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