According to Kennis Music co-founder Dayo ‘D1’ Adeneye, the increasing moral corruption in society has made it difficult for artists to create conscious music.
Adeneye stated in a recent interview on the HonestBunch podcast that current generation of music consumers favors content that elevates their spirits and is “not ready to listen to anything conscious.”
However, D1 cautioned artists to be conscious of the impact their lyrics had on young brains.
“But they should also remember that young ones aspire and look up to them so let us be careful what we rap and sing about. If you are singing about weed and Yahoo, you are also influencing young minds who will think it is okay,” he said.
“It would be wrong for me to label and say look they are not singing conscious lyrics. Maybe right now the world is not ready to listen to anything conscious.
“Is it this generation that does not know their gender that you want to preach conscious lyrics to? Somebody that has a beard and says ‘my name is Linda’. Shey na that one you wan dey preach conscious lyrics to?”
Adeneye also called out Nigerian women who focus on their “physical attributes over intellect”.
“Our women do not say I have brains, I can do this, I can do accounting, I can help you take your business to the next level. They think this is the table, I have br**sts, I have nyansh,” he said.
D1, along with Kenny Ogungbe, his friend and business partner, founded Kennis Music, managing various artistes.
Beyond the music industry, he is also involved in politics.