The Nigerian TV host Frank Edoho has been named a brand ambassador for Diplomat Oral Care by Grape Tree/Niger Bricks Industry Limited, the company that markets the product.
At the Lagos-based brand’s toothpaste and toothbrush launch, Edoho was designated the company’s ambassador.
The company’s chairman, Cyril Okoye, predicted that the collaboration with the legendary broadcaster “will result in increased brand loyalty and record-breaking sales.”
Edoho has a captivating personality and the “ability to connect with audiences, inspire change, and leave a lasting legacy,” according to Okoye.
“Frank Edoho’s journey as the brand ambassador became more than a professional endeavour,” he said.
“His words resonated deeply with the audience, who listened intently, captivated by his sincerity and charisma.
“With his quick wit, charm, and ability to captivate audiences, he had become an icon in the entertainment industry.
“He is a beloved household name in Nigeria, having gained immense fame and admiration for his charismatic personality and his hosting role on the popular TV game show, Who Wants to Be a Millionaire?
“His infectious enthusiasm and unwavering dedication to his role made him an iconic figure in the world of advertising and entertainment’’.
On his part, Edoho thanked the management of the company for choosing him over the other shortlisted candidates in the industry.
The media personality commended the company’s commitment to providing Nigerians with “premium oral care solutions and health”.
“I cannot wait to start work to reach out to consumers on the need to use Diplomat products,” he said.
Diplomat Oral Care “provides oral care solutions and contributes to the overall health and vitality of the teeth”.