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I Lost 17 Brand Deals Due To Online Controversies – Phyna

Big Brother Naija (BBNaija) 2022 winner Phyna claims she lost 17 ambassadorial agreements as a result of online controversy.

Phyna is no stranger to internet turmoil after winning BBNaija. Her name has been frequently included in social media news, ranging from arguments with trolls to altercations with other reality TV stars.

She was most recently in the press following a fight with a hair vendor who claimed she hadn’t returned a rented wig, which resulted in an invitation to the police.

During a conversation with fellow BBNaija contestant Doyin David, Phyna spoke candidly about the difficulties of fame.

She related a recent discussion she had with her manager during which they learned she had lost 17 deals in the previous year.

She said a well-known brand explicitly cited allegations of “abusive behaviour” as the reason for declining to work with her.

She added that bloggers keep misrepresenting her “and that is why I get pissed at them”.

“Around two weeks ago, myself and my manager did a rough calculation of how many deals I lost from last year till now, we counted 17 deals,” she said.

“I am aware of one very big brand that actually told me their reason for not working with me. They said they cannot work with an abuser, yes, and this was coming from that period bloggers carried out that I slapped this guy.

“So a whole lot of stories, they give me their reasons, ‘Oh Phyna you are good, you are very marketable but bloggers keep saying things and later on, we hear it is not like that, we do not know what to believe so we just do not want to associate with you’. So that is why most times I am always pissed with these bloggers.”

Born Josephine Otabor, Phyna recently starred in Mercy Aigbe’s ‘Ada Omo Daddy’.

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