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Virgin Music Group Debuts in Nigeria with Olukorede Ikazoboh as Operations Head

Virgin Music Group has opened an office in Lagos, Nigeria, to boost its business.

Universal Music Group’s (UMG) global independent music business operates the record label and music firm.

It unifies the leadership and strategies of UMG’s leading label and artiste service businesses, including Virgin and Ingrooves.

Virgin appointed Olukorede Ikazoboh, a Nigerian music professional, to handle the company’s operations from Lagos when it opened its Nigerian office earlier this week.

“Ikazoboh is known throughout Nigeria as a champion of independent labels and artist development, said Michael Roe, Managing Director of Virgin Music International,” the label said.

“Her relationships, expertise and insight into the local market make her the perfect executive to lead our operations in this very important music market.”

Ikazoboh has helped to guide the careers of such Nigerian artistes as Odunsi the Engine, Mowalola, and Taylwar as a music manager through her company Kimani Moore Entertainment.

The music executive has also served in a variety of positions in emerging markets for Warner Music Group.

Reacting after her appointment, Ikazoboh said: “Nigeria has become a hugely important creative hub, producing some of the most exciting music anywhere in the world.

“I’m looking forward to working with independent labels and artists to help them build their fan bases both here and around the world.

“I am truly honoured to lead this mission with my team and look forward to the incredible journey ahead.”

Among the first deals announced in the region by Virgin is a partnership with Dvpper, a Nigerian label.

Virgin Music Group has had a foothold in Africa since 2021, when it acquired Electromode, one of the region’s major independent music distributors in South Africa.

In 2022, the company established a dedicated label services section in Côte d’Ivoire, with over 15,000 titles, 50 label partners, and over 100 artists from over 25 African countries.

Virgin Music has had a significant influence in many of the world’s rising popular music genres, including Afrobeats, Mexican music, and K-pop.

 

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