Asa Asika is a Nigerian entrepreneur and talent manager best known for his work with DMW boss and Afro-pop singer Davido. The well-known talent manager has developed into one of Nigeria’s best artist managers.
Early Life and Education
Asa Asika was born on August 20, 1990, in Lagos State, and was reared as the oldest of three children. Asika’s mother died when he was seven years old. Asa Asika’s father, Anthony Ukpabi Asika, worked as an administrative operative in East Central State, Nigeria, during the reign of Yakubu Gowon. In 2008, he finished his secondary education at the White Sand School in Lekki, Lagos State, Nigeria.
Although Asa Asika hails from Anambra State, he grew up in Lagos State with his siblings and chose not to pursue higher education. He stopped after finishing secondary school since he did not believe that a higher degree was required for success.
In addition to his reasons for leaving, he mentioned that some Master’s degree holders are having difficulty finding well-paying professions. He further added that some who did not receive much education are flourishing in their respective companies. Despite having dropped out of college, Asa Asika feels that everyone should have some level of knowledge.
At the age of 20, Asa became Davido’s manager, and he starred in the official video for ‘Dami Duro,’ alongside artists such as Shina Rambo and BRed. He later divorced Davido and founded the Stargaze Management Company, which specializes in artist management.
Even though most people are unaware, Asika comes from a musical family: Obi Asika, a judge on the just finished Nigerian Idol and the CEO of Storm Records, is his uncle, and Naeto C is his older cousin. He has also managed other singers such as Ayo Jay and Boj in his talent management career, and he has worked with music icons such as Sasha P, Eldee, and Ikechukwu.
Asa Asika and DJ Cuppy were reportedly in a relationship, he dated Billionaire Femi Otedola’s daughter, DJ Cuppy who double up as a singer and a disc jockey. Both of them have been pictured a number of times having fun together, although the pair are not together anymore.
Later, during an online interactive session, DJ Cuppy stated on Twitter that she was the reason for the separation, claiming that she messed things up. At this time, there is no information on the talent manager’s personal life. He is shown embracing life to the fullest and pushing the boundaries of his profession.
It is reported that he has two kids, a boy and a girl, but the mother of the kids is unknown.
Awards and Nominations
He has once won the City People Music Award for Artist Manager of the Year and has been nominated for the City People Music Award for Music Manager of the Year.
Some of his laurels are as below:
- Nominated Music Manager of the Year at the City People’s Award (2017)
- Awarded Artiste Manager of the Year at the City People’s Award (2017)
- Nominated for Entertainment Personality at the 2018 Maya Awards Africa
- At The Beatz Awards (2019), he was named Artiste Manager of the Year.
- At the African Entertainment Awards USA (2019), she was nominated for Best African Talent/Artist Manager.
- In addition, on March 22nd, 2021, he bagged several plaques from the Recording Industry Association of America (RIAA) for Davido and Ayo Jay.
Asa Asika is one of the most influential talent managers in the Nigerian entertainment industry. He is estimated to be net worth $1.5 million.