How Steven Lagos Raised Over $100K In One Night At Keep Memory Alive


At the Keep Memory Alive’s Power of Love® gala, master jeweler Steven Lagos thrilled guests with a limited-edition ceramic Caviar bracelet, particularly crafted to help the Cleveland Clinic Lou Ruvo Institute for Brain Health.

The bracelet purchase directly supports research and activities aimed at improving the lives of those afflicted by brain diseases.

This valuable item, available in lilac ceramic and sterling silver, matches the official color of the Alzheimer’s movement and incorporates the brand’s iconic Caviar beading with commemorative engraving on the clasp.

In addition, as part of LAGOS’ yearly gift to the event’s silent auction, a handpicked selection of styles worth more than $50,000 was featured.

As part of the event’s live auction, the firm also auctioned off an 18K gold and diamond Smart Caviar bracelet for the Apple Watch. LAGOS has so far raised more than $1 million for Keep Memory Alive.

“Each year, we look to expand our commitment to this important cause,” said LAGOS Founder and Creative Director Steven Lagos. “Jewelry helps build memories, and our collectible pieces act as mementos for future reflection.” 

“We’re honored to contribute to Keep Memory Alive in this way, to help support their ongoing work.” 

The 2023 Power of Love bracelet is the latest addition to a large collection committed to the cause. The LAGOS Keep Memory Alive collection is available at and includes a suite of jewelry inspired by the organization’s Frank Gehry-designed headquarters.

Alzheimer’s disease affects more than six million Americans. Without a cure, it is a disease that affects millions of individuals across the country.

Heather Thomson, a LAGOS brand friend, media personality, and entrepreneur, attended the event as a guest of LAGOS in honour of her grandmother, who suffered from this crippling disease.

“It was my pleasure to join the LAGOS team at this year’s Keep Memory Alive: Power of Love® gala,” said Thomson. 

“I watched as my grandmother developed Alzheimer’s, and I became her advocate at age 17.” 

It’s a sickness that affects the entire family, both the sufferer and the caretaker. I’m delighted I can help bring attention to a topic that is very important to me.”

LAGOS has funded Keep Memory Alive and its work to research and care for individuals in need for over 25 years. Through his acquaintance with Co-Founder and Vice Chair Larry Ruvo and his connection to the cause, Steven Lagos became deeply involved with the charity.

Steven’s grandparents had Alzheimer’s disease, and he witnessed their decline.

Disease has an impact on patients, as well as their families and carers.

He recognized how traumatic the experience is for everyone involved and has been dedicated to Keep Memory Alive ever then.

“This organization began, and continues to thrive, thanks to the dedication of wonderful friends and colleagues,” said Ruvo. “The commitment and contributions from Steven Lagos go beyond our expectations and add immeasurable value to our cause.”


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