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Meet Ikenna Ordor, the Nigerian Behind the Airbnb of Luxury Cars in UK

Learn about Ikenna Ordor, the creator of Starr Luxury, a user-friendly on-demand luxury travel platform that enables customers to reserve cars for delivery straight to their home. After making a 2012–2013 move into the transportation industry, he founded the business in 2016.

“Something I definitely saw in the market is choice. I believe our clients or the consumers in our ecosystem should have palatable choice of their options of luxury, and the ease of accessing luxury,” Ordor told AfroTech.

“My industry is known as one where some of the largest providers or luxury car hire don’t have instant pricing available on their websites. We should be able to be able to see pricing instantly, be able to book instantly online, and also have the ease of delivery of a Lamborghini to your home address in the morning or the ease of requesting a Rolls-Royce to arrive at your home three hours from now because you have an event and would like to arrive in style.”

Becoming an entrepreneur seemed like a natural progression for the entrepreneur. He grew up watching his mother become a successful entrepreneur.

“I grew up in Nigeria, and when I was about 14 I moved over to the UK,” Ordor told Forbes. He said his mother was a grafter, who bought houses and was always interested in buying and selling.

“I always emulated that–I’d go take trips to look for houses to purchase. I’d say my influences really came from watching my mom,” said Ordor.

He got into entrepreneurship while still in college after he and a few pals decided to throw an event one evening. Eventually, he launched a transport car company, which he later sold to launch Starr Luxury, which he claims has been entirely funded by bootstraps.

According to AfroTech, Starr Luxury offers competitively priced chauffeur hiring services for events such as weddings, music videos, long-term leases, TV and film, and promotions.

Presently, the company operates in London as well as the United Arab Emirates and United States cities like Atlanta, GA, Austin, TX, and Houston, TX. It also has access to 250 million automobiles. It hopes to reach one billion vehicles in the following three years.

“We looked at the most business cities in terms of tourism, in terms of business, and in also in terms of population. So those are what we made our choices on,” Ordor explained. “Now, as we go forward to 2024, we will be looking at cities next to the most busy cities in terms of business or tourism because again, it compounds if you have a business city next to the other it also lends that people travel to neighboring cities.”

Speaking of money, Ordor stated that with the help of the correct partners or investors, he intends to “turbo charge” the business by raising $10 million.

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