British-Nigerian YouTube star, Olajide Olatunji, also known as KSI has been ranked second on the Forbes 2023 Top Creators List. He made USD 24 million with his music, as the face of sports drink Prime Hydration, and as an official for football clubs FC Barcelona and Arsenal, as well as mixed martial arts promotion Ultimate Fighting Championship (UFC). He has 112 million followers and a 4 on the entrepreneurship scale.
According to Forbes, MrBeast, the YouTube genius behind a slew of wild antics and big-money giveaways, is reported to have earned $82 million in the previous year – more than twice the revenues of any other internet creative.
Jimmy Donaldson, MrBeast’s figure, is on the Forbes 2023 Top Creators List, the magazine’s second annual list of the 50 highest-earning and most influential artists across YouTube, TikTok, Instagram, Twitch, and other social platforms. Forbes computed the gross revenue of each creator from June 2022 to June 2023.
MrBeast, YouTube’s most-followed individual producer, has 186 million subscribers and is still growing. He not only makes hugely successful videos, but he also has various economic ventures and routinely contributes to humanitarian causes. According to Forbes’ biography on MrBeast, he is set to join the firm’s board of directors following the completion of the planned sale of an 82% stake to auto-technology entrepreneur Austin Russell, which is expected to value Forbes at around $800 million.
Jake Paul, an American professional boxer, rounded out the top three. His USD 34 million earnings and 66 million followers are the result of his collaboration with the energy drink Celsius, the sports betting app Betr, which he founded, and an MMA deal to compete in a new pay-per-view division. Paul gained to notoriety on Bizaardvark, a Disney sitcom starring Olivia Rodrigo, as Dirk Mann. He is best known, though, for the pranks he pulled on his YouTube fans.
Here are the top 18 creators of 2023 as per Forbes:
1. Jimmy Donaldson (MrBeast)
Earnings: USD 82 million
Total Followers: 312 million
2. Olajide Olatunji (KSI)
Earnings: USD 24 million
Total Followers: 112 million
3. Jake Paul
Earnings: USD 34 million
Total Followers: 66 million
4. Rhett & Link
Earnings: USD 35 million
Total Followers: 51 million
5. Charli D’Amelio
Earnings: USD 23 million
Total Followers: 213 million
6. Logan Paul
Earnings: USD 21 million
Total Followers: 74 million
7. Emma Chamberlain
Earnings: USD 20 million
Total Followers: 28 million
8. Matt Rife
Earnings: USD 25 million
Total Followers: 22 million
9. Brent Rivera
Earnings: USD 17.5 million
Total Followers: 96 million
10. Khabane (Khaby) Lame
Earnings: USD 16.5 million
Total Followers: 244 million
11. Alexandra Cooper
Earnings: USD 20 million
Total Followers: 5 million
12. Mark Edward Fischbach (Markiplier)
Earnings: USD 30 million
Total Followers: 68 million
13. Sean McLoughlin (Jacksepticeye)
Earnings: USD 27 million
Total Followers: 26 million
14. Preston Arsement (PrestonPlayz)
Earnings: USD 35 million
Total Followers: 26 million
15. Ryan Kaji
Earnings: USD 35 million
Total Followers: 36 million
16. Dixie D’Amelio
Earnings: USD 11.5 million
Total Followers: 91 million
17. Zach King
Earnings: USD 13 million
Total Followers: 125 million
18. Drew Desbordes (Druski)
Earnings: USD 10 million
Total Followers: 12 million
