How Much Has AMVCA Invested in Award Events Since 2013?

Since 2013, MultiChoice Nigeria, the organizers of the Africa Magic Viewers’ Choice Award (AMVCA), has committed N9 billion in award events, training, and logistics.

The entertainment firm gave a breakdown of the contributions the AMVCA annual ceremony has had on Africa’s film sector in the past decade in a recently launched impact report.

According to the firm, throughout the course of nine editions, the award presentation has had a “socio-economic impact on Africa’s film sector.”

The AMVCA has given out 267 awards and created almost 27,000 employment, according to the impact report.

The report also highlighted the accomplishments, developments, and socioeconomic benefits of the award event.

“The investments have yielded the following benefits for the film sector: improved film standards, international recognition and promotion, exposure and distribution, socio-economic impact, talent development, industry networking and collaboration,” the report reads in part.

“61.9 percent of film sector players say that AMVCA has contributed to the growth of the African film sector.

“76.1 percent of African film sector players say that AMVCA has contributed to the international recognition of African films.”


In May, the AMVCA hosted its ninth edition. Zozibini Tunzi and IK Osakioduwa hosted the event, which honors great performances in television, film, and entertainment.

How Nigeria reported that Bimbo Ademoye was named ‘Best Actress in a Comedy Drama, Movie, or TV Series’.

Tobi Bakre was named “Best Actor in a Drama,” and Osas Ighodaro was named “Best Actress in a Drama.”

Broda Shaggi also received ‘Best Actor in a Comedy Drama, Movie, or TV Series’ for his part in ‘Inside Life’.

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