Dr. Obinna Iyiegbu, better known as Obi Cubana, a billionaire entrepreneur, introduced a new e-hailing transport service, Enviable Transport, in Port Harcourt, the Rivers State capital and center of the Niger Delta area, on Friday.
The CEO and founder of Cubana Group stated that he was passionate about filling the current void in the urban transportation arena, which led to the creation of Enviable Transport, a luxurious, confirmable, and secure hailing transportation option.
Obi Cubana, speaking at a press conference and launch event to announce the service, stated that Port Harcourt, with a population of over three million people, is one of the most outstanding cities in Nigeria that has seen a significant development.
He noted that every time he visits the city he marvels at the level of progress that can be said to have happened over the years.
“With this in mind, we have thought about how to make life more enjoyable and living more worthwhile for Port Harcourt residents. Most importantly, we have thought about how we can create new jobs and improve the economy of this very city, the garden city.
“Today, I am glad to announce that we birthed a new transport service that is local and that is relevant, and we are here with this new service to bridge an existing gap in urban transportation.
“This e-hailing service will deliver better services than any before it or that will come after because we have built this on deep-rooted innovations and technology
“I am particularly delighted to be unveiling and launching this latest project, the @enviable transport e-hailing services, in the company of friends and family!
“We intend to bridge the gap in modern-day transportation, while infusing discipline, integrity, class, security, and quality service delivery in the transportation business! I can assure you that all the cars will be brand new in 2023!
“With my partners, we have just changed the game over here and this we will extend to every city in Nigeria. This business is very local content-conscious. The drivers that will be hired will be sourced locally, to create jobs and empower young people.”
He noted that the Port Harcourt launch marked the beginning of the project, adding that all locally built automobiles will be included in the fleet “because our intention is also to showcase local capacity and indigenous innovation.”
In addition, Obi Cubana stated that the effort was intended to bring local answers to local logistics challenges, and that his team was extremely aware of foreign exchange issues, therefore they focused on locally available resources and supports.
“Lastly, I want to assure you that Port Harcourt has been selected as the starting point and this service will be extended to Asaba, Enugu, and other states once the time is right and that will be very soon
“Again, while we are not competing with other foreign car-hailing service providers, we simply want to give Nigerians their own car-hailing service because we believe in homegrown businesses and solutions, and we also believe in exporting Nigerian innovation abroad to earn foreign exchange for the country just as I have done with other products and in other sectors,” he added.
Enviable Transport, which has an office in Port Harcourt at Dreamland Plaza, Peter Odili Road by Abraham Close, Trans Amadi Layout, provides bespoke hailing service, among other top-notch logistics offerings, with a fleet of brand new cars well suited for corporate trips as well as leisure rides. It has adequate security, an easy booking system, and quick pick-up and drop-off for both residents and guests.