An online skills training site called Coursera has listed the top abilities that will be in high demand in 2024. The site states that a comparison analysis of Coursera enterprise student enrollments between 2022 and 2023 identifies the abilities that will increase the fastest in 2024.
Based on feedback from five million enterprise learners connected to 3,000 companies, 3,600 higher education institutions, and governments in more than 100 countries, the report reveals the talents that are expanding at the quickest rate this year.The world’s largest average annual growth rate for the number of people enrolling in professional courses is found in Sub-Saharan Africa.
This year, business skills account for seven out of ten of the fastest-growing skill sets overall, with expertise in digital marketing and customer experience leading the way.
In light of the projected expansion of the marketing and advertising sector and rising consumer demands, educational institutions can make calculated investments in these skill sets to boost employee employability and business productivity.
According to Coursera, the top 10 business skills in need in 2024 are shown below:
| Rank | Skill | Definition |
|---|---|---|
| 1 | E-commerce | Buy and sell products or services through digital channels. |
| 2 | Media Strategy & Planning | Determine the objectives, strategy and plan for delivering the right content to audiences. |
| 3 | Search Engine Optimization | Optimize website content for the best possible search engine ranking. |
| 4 | Customer Success | Identify opportunities and proactively solve problems for customers to ensure their continued success. |
| 5 | Power BI | Use Power BI, a powerful business intelligence tool for surfacing data insights. |
| 6 | Audit | Evaluate and improve the effectiveness of risk management, control, financial, and governance processes. |
| 7 | Marketing Management | Promote and advertise a business using different tools and strategies. |
| 8 | Customer Relationship Management | Engage with customers to enhance overall customer experience with a business |
| 9 | Advertising | Use advertising to inform and influence your target audience. |
| 10 | People Management | Build successful teams and optimize talent to improve overall business results. |
