The deliberation on how effective celebrity endorsements are on the sales of a product or service may forever be a subject of debate, however, there is no gainsaying the fact that having a celebrity as the representative of a certain brand or product helps separate it from the competition and adds a level of uniqueness to value.
Brands in Nigeria are always eager to land celebrity ambassadors, and as it is, a large slice of the money that top athletes and media stars in the country make, stems from corporate sponsorships.
Jovago.com, Africa’s largest hotel booking portal unveils 5 female celebrities in Nigeria who have landed the most lucrative endorsement deals in the business.
Nigerian Yoruba actress popularly known for her role as ‘Jenifa” is certainly the queen of endorsements with brands like Nigeria’s premier detergent, OMO, Lagos Inland Revenue Service, telecommunication giant, Globacom, Vitafoam, Jobberman.com, Qlichy.com, and Klin detergent carrying her pictures and logo.
The face of Samsung Mobile as well as ambassador for other brands including Onga and Blessing Perfumes, the A-list Nigerian actress has quite a number of multimillion naira endorsements in her vault.
Although mostly popular for her role association with telecommunications giant, MTN, the first lady of MAVIN records, Tiwa savage, has since sealed other powerful deals such as Pepsi, Forte Oil and Maggi making her one of the richest females musicians in the country.
The Nigerian singer who came into limelight after the West African idol has since justified her win and is currently one of the celebrities with the highest number of contracts under her belt. Among these endorsements are strong brands including: Globacom, Konga, Mortein and Malta Guinness.
This list would not be complete without Genevieve Nnaji – Nollywood’s most prominent actress, loved and adulated in urban Abuja and far-reaching cities like Owerri. The diva has represented several brands over the years including Lux, Cintrion Energy drink, Range Rover Evogue, Etisalat, Polo, MUD cosmetics and Amstel Malta.The most recent, Etisalat, even gifted her a customized Apple laptop on her last birthday.