72 Views

By leapfrogging Facebook in traffic, MMM challenges Nigeria’s mobile-first status

Nigerians have become quite familiar with the Mavrodi Mondial Movement — or MMM as it is fondly called — the new craze that took the country by storm in the last quarter of this year. Based on the 27-year old Russian Ponzi scheme, MMM has received mixed reactions from Nigerians since its introduction into the country.

With its ardent converts on one side arguing its harmless benefits and the sceptics on the other lampooning them for being conned and conning others in the process, the referral program is slowly digging roots into Nigeria.

rccg-mmm-church

A church leader promotes MMM to her members

alexa-ranking-mmm

The Securities and Exchange Commission(SEC) had also sounded a warning to the legibility of the scheme, but none of it seems to have deterred the participants and beneficiaries. A few weeks back,  MMM Nigeria allegedly  donated ₦5 million to internally displaced people (IDPs) all in a probable bid to increase its legitimacy.

Last week,  MMMOffice, the official portal of the scheme in Nigeria rose to become the 5th most visited website in Nigeria.  This statistic is courtesy of popular web ranking portal Alexa. According to Alexa, MMMoffice.com rose 40,385 places through the ranks; surpassing Jumia, Nairaland and even Facebook.

SimilarWeb is another web ranking service that is as popular as Alexa  and it has also placed the MMM Portal at 6th with a 5,994 rise. The two analysis shows the dominance of MMM in the country.

These figures have put into perspective how quickly Nigerians are adopting this get-rich-quick-scheme which may be attributed to the downward spiral of the economy.  Most importantly, they help to debunk the myth that Nigeria is a mobile first country.

A survey of current MMM beneficiaries reveal a higher trend of logging into the website via a desktop computer. The youth were more disposed to smartphones with a few using their laptops, but the older beneficiaries logged in completely via the web portal.

Is Nigeria really a mobile first country?

It is estimated that 700 million people own at least one mobile device on the African continent and less than 10% have access to desktop computers, with some even claiming Africa has moved from a mobile first to a “mobile only” continent. By extension, Nigeria is also believed to be a mobile first nation, but is this really reflective of Nigeria’s status?

Suggested Read: Mobile First or Risk Death

The data which constitutes Alexa‘s statistics is gotten from Alexa toolbars, and these toolbars can only be installed on desktop computers as there is not yet a mobile version available.

SimilarWeb on the other hand is supposed to be a fly in this oil; a sort of deviation from the premise considering that it tracks mobile and its rankings are generally considered more accurate than Alexa’s.  But for SimilarWeb, tracking desktop and mobile web traffic began in February this year, without any visible metrics for measurement, they do not matter.

According to the Nigerian Communication Commission (NCC) there are 94 million Nigerians on the internet in 2016, 16 million actively use Facebook every month. And a 100% of this figure are mobile Facebook users too.

Surely, there are not more Nigerians subscribed to MMM as there are on Facebook (mobile). So if the MMM Nigeria portal is more visited than Facebook, we can deduce that this is via desktop web.

In Nigeria, there are not a lot of online services and businesses that are solely restricted to mobile apps. Every online portal, startup or business has a web app to compromise the mobile versions. eCommerce stores as some of the most popular destination for web surfers have apps but still maintain well optimized websites with portals.

This new statistics from Alexa and Similarweb are a call for reevaluation; may be Africa as a whole is a mobile first continent, but could the same be said of Nigeria?

-techpoint.ng

Get the best viral stories straight into your inbox!

Don't worry, we don't spam

Leave a Comment

Your email address will not be published.

Latest Posts

IEN Is One, Here’s All You Need To Know About The Much Anticipated Anniversary
Business
45 views
Business
45 views

IEN Is One, Here’s All You Need To Know About The Much Anticipated Anniversary

MT - November 22, 2017

  Have you heard – About Ibadan Entrepreneurs Network?. Have you seen – The progressive face-lift of business operations induced by Ibadan Entrepreneurs Network?. Have you tasted – of…

What Alex Ekwueme Did For Nigeria’s Democracy – Jerry Gana
Politics
62 views
Politics
62 views

What Alex Ekwueme Did For Nigeria’s Democracy – Jerry Gana

PH - November 22, 2017

Former Minister of Information, Jerry Gana, has said that Ex-Vice President Alex Ekwueme, paid an invaluable price for the restoration and deepening of democracy in Nigeria. Ekwueme…

How Buhari Resisted Urge To Rig Anambra Election – Lai Mohammed
Politics
63 views
Politics
63 views

How Buhari Resisted Urge To Rig Anambra Election – Lai Mohammed

PH - November 22, 2017

The Minister of Information and Culture, Lai Mohammed says President Muhammadu Buhari resisted urge to rig the just concluded governorship election in Anambra State in favour of…

30 Nigerian Children Die Every One Hour – Report
Food and Health
86 views
Food and Health
86 views

30 Nigerian Children Die Every One Hour – Report

PH - November 22, 2017

No fewer than 30 children die every hour in Nigeria, Cordinator of the National Malaria Elimination Programme in the Federal Ministry of Health has revealed. Cordinator of…

Yakubu Aiyegbeni Retires From Football On His 35th Birthday
Best of Nigeria
68 views
Best of Nigeria
68 views

Yakubu Aiyegbeni Retires From Football On His 35th Birthday

PH - November 22, 2017

Nigerian striker, Yakubu Aiyegbeni has pull the plug on his illustrious career after playing the beautiful game of football across the world. Former Portsmouth and Everton forward…

3 Nigerians Make Africa Prize for Engineering Innovation Shortlist
Best of Nigeria
61 views
Best of Nigeria
61 views

3 Nigerians Make Africa Prize for Engineering Innovation Shortlist

PH - November 22, 2017

Three Nigerians have been chosen by the UK Royal Academy for the Africa Prize for Engineering Innovation shortlist of 16. Among last year’s winners was Nigerian Godwin Benson, the founder of Tuteria, an online platform…

See How MasterKraft Photo-shopped Himself in Ebuka’s Famous Agbada
Entertainment
76 views
Entertainment
76 views

See How MasterKraft Photo-shopped Himself in Ebuka’s Famous Agbada

PH - November 22, 2017

Music producer Masterkraft faced criticism on Sunday after he shared a photo of himself rocking the aso-ebi for Banky W and Adesua Etomi’s traditional wedding in Lagos. He…

Hushpuppi Calls Dino Melaye his favourite Senator as They slam Those Investigating their Wealth
Entertainment
63 views
Entertainment
63 views

Hushpuppi Calls Dino Melaye his favourite Senator as They slam Those Investigating their Wealth

PH - November 22, 2017

Instagram big boy, Hushpuppi, has backed Senator Dino Melaye who went on an Instagram rant, slamming those who are investigating his source of wealth. According to Dino Melaye ‘Someone…

Meet Mr P’s New Manager
Entertainment
89 views
Entertainment
89 views

Meet Mr P’s New Manager

PH - November 22, 2017

Following the split of the P-square, the Okoye brother have launched solo careers and have since been releasing their music separately. Peter Okoye, who now goes by the…

How Popular Abuja Prophet, Joshua Iginla Predicted President Mugabe’s Resignation (Video)
Politics
83 views
Politics
83 views

How Popular Abuja Prophet, Joshua Iginla Predicted President Mugabe’s Resignation (Video)

MT - November 22, 2017

Known for his accurate predictions about national and global events without fear, popular Nigerian preacher, Prophet Joshua Iginla, who is the Senior Pastor of Champions Royal Assembly…

This Is What The Controversial Lady In The Midst Of Regina Daniel’s Nood Releasing Allegation Has To Say
Entertainment
94 views
Entertainment
94 views

This Is What The Controversial Lady In The Midst Of Regina Daniel’s Nood Releasing Allegation Has To Say

MT - November 22, 2017

So earlier today, we shared a report of Regina Daniels, accused of threatening to release her friend’s Noods for refusing to sleep with a movie producer, Richy…

“I Knew He Will Get Into Trouble” – Gospel Singer, Frank Edwards Shades Burna Boy
Entertainment
69 views
Entertainment
69 views

“I Knew He Will Get Into Trouble” – Gospel Singer, Frank Edwards Shades Burna Boy

MT - November 22, 2017

The story implicating Burna Boy in the robbery attack on Mr 2Kay has become a major topic of discussion and it appears that gospel singer, Frank Edwards…

Watch Rita Dominic Boogie Down To Kiss Daniel’s Hit Song ‘Yeba’
Entertainment
84 views
Entertainment
84 views

Watch Rita Dominic Boogie Down To Kiss Daniel’s Hit Song ‘Yeba’

MT - November 22, 2017

Actress Rita Dominic seen digging it to Kiss Daniel’s hit song, Yeba at the after party of a movie premiere over the weekend.   She wrote: Ehhyyy…

This Is What Tiwa Savage Has To Say Over Pregnancy Rumours
Entertainment
80 views
Entertainment
80 views

This Is What Tiwa Savage Has To Say Over Pregnancy Rumours

MT - November 22, 2017

Yesterday, it was alleged that Nigeria’s leading female pop star and Marvin First Lady, Tiwa Savage was pregnant and expecting her second child.   Recall that Last…

Mercy Johnson Fiercely Comes At Fan Who Said Her Marriage Will End Up Like Tonto Dikeh’s
Entertainment
82 views
Entertainment
82 views

Mercy Johnson Fiercely Comes At Fan Who Said Her Marriage Will End Up Like Tonto Dikeh’s

MT - November 22, 2017

Mercy Johnson, took to Instagram to reveal she and her husband Prince Okojie, are on a 3 days getaway singing to him as they cuddled. The Nollywood…

Legendary Female Drummer, Ara To Build N600m Drum Academy
Entertainment
61 views
Entertainment
61 views

Legendary Female Drummer, Ara To Build N600m Drum Academy

MT - November 22, 2017

Cultural musician and player of talking drum, popularly known as Gangan, Aralola Olumuyiwa, has expressed her readiness to build a drum academy meant to groom talented youths…

Meet Starboy Boss, Wizkid And His 3 Cute Sons In Photos
Entertainment
71 views
Entertainment
71 views

Meet Starboy Boss, Wizkid And His 3 Cute Sons In Photos

MT - November 22, 2017

Ayo Balogun popularly know as Wizkid has made a name for himself in the entertainment industry. Going by his recent activities, the Starboy is also making his…

READ: Lagos State Police Command Release Official Statement Denying Claims That Burna Boy Has Honoured Their Invitation
Entertainment
94 views
Entertainment
94 views

READ: Lagos State Police Command Release Official Statement Denying Claims That Burna Boy Has Honoured Their Invitation

MT - November 22, 2017

Read the press statement below The Lagos state Police Command would like to inform members of the public that Damini Ogulu a.k.a ‘Burna Boy’ is YET to…

Loading...